All Blog Entries by Marketing Department

Found 97 blog entries published by Marketing Department.

red balloon stands outIt's crowded. There's a lot going on in the online world, with a lot of voices trying to carve out their slice of the territory. It's easy to get swallowed up by all the websites, advertisements, offers, and noise. Yet, there are real estate agents who stand out from the crowd. They don't blend in. People know who they are and want to do business with them.

Let's talk about how this can be you too. In today's post, we're going to share 5 tactics you can use to stand out online.

5. Invest in a mobile app for real estate

If you really want to find a way to stand out from the competition, it's time to start thinking about mobile apps. This topic is a whole blog post in itself (literally), but it's worth mentioning again. When you get people onto

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business man with checklistSpring has officially sprung, which means the busy buying and selling season is about to hit Realtors in most markets. We're confident you want to make this the best year ever, so it's time to ensure you're fully prepared to take on the seasonal crowds. Today, we're sharing a checklist to help you get started.

Attract buyers & sellers to your site

Now that people are going to start looking for properties in a serious way, you need to ensure you're the one they want to work with. This is where having lead generation strategies are going to help in a big way, as it gives you the opportunity to get in front of potential clients right from the get-go. To get started, set up digital lead generation campaigns that will drive traffic to your site.

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blind man uses voice controls on phoneDisclaimer: Real Estate Webmasters is sharing these opinions based on our interpretation of WCAG 2.0 compliance guidelines. This does not constitute legal advice in any manner.

We've dedicated this week of our blog to talk about the Web Content Accessibility Guidelines (WCAG) 2.0 and how they apply to our clients' websites. So far, we've covered the two largest principles: Perceivable and Operable. Today we're going to talk about the last two principles, Understandable and Robust.

The WCAG 2.0 guidelines help developers and content creators craft a web experience that is accessible for people with disabilities and beneficial for everyone else. In many ways, WCAG 2.0 follows the common-sense best practices we already see employed across the web. In

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elderly man types slowly on keyboardDisclaimer: Real Estate Webmasters is sharing these opinions based on our interpretation of WCAG 2.0 compliance guidelines. This does not constitute legal advice in any manner.

This week we're going to be talking about each of the Web Content Accessibility Guideline (WCAG) principles in further detail, to help you create websites that are friendly for everyone.

We started talking about WCAG 2.0 last month in our ADA Compliance for Real Estate Webmasters clients post. If you haven't had a chance to check it out, it's a good time to go back and take a peek. We talk about the American Disability Act's role in website compliance, go through a quick overview of each principle with some examples, and ultimately conclude why an accessible website is in

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braille keyboardDisclaimer: Real Estate Webmasters is sharing these opinions based on our interpretation of WCAG 2.0 compliance guidelines. This does not constitute legal advice in any manner.

The Web Content Accessibility Guidelines (WCAG) 2.0 is a series of recommendations that help make the web more accessible to people with disabilities. There is a wide range of conditions that impact a person's ability to use a website, including physical, visual, speech, and neurological disabilities.

On Monday, we went into detail about the Perceivable principle from WCAG 2.0. Today, we're going to dive into the Operable principle and talk about how it helps make websites that are better for everyone.

What does Operable mean?

W3.org explains the Operable principle as,

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Images have a big impact on your website and sometimes you need to give them a little love to get the look just right. But before you start paying photographers to shoot and edit your photos, take a peek at the options already available to you on the World Wide Web.

I talked to several marketing experts and graphic designers at REW to find out what their favorite no-cost imagery tools are. Without further ado, let's talk about our top 9 free imagery tools you can use to take your site to the next level!

Stock photography resources

As a busy real estate agent, you probably don't have a lot of time to take photos. Luckily, there are myriad stock photo sites out there, and some of them don't cost a thing. (These sites tend to make their money

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sold dataWe're moving in a direction where big data is not only a big advantage but also a requirement to stay competitive. The companies that find smart ways to apply and intermingle data are going to be the most successful moving forward, because one of the best ways to improve user experience is to take complex information from numerous sources and present it in a way that's quick and easy to understand.

You've already seen countless examples of this in action. Zillow is one obvious example, where the site has managed to source data from third-party companies, listing agents and property owners to create tools--like Zestimates--that consumers want to use. But that's only just the beginning. Sites like Trivago and Kanetix mine numerous sources of data to

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action planActions Plans are an awesome way to get organized and stay on top of lead follow up. They are essentially quick reminders to get in touch or perform a specific action, and can keep Realtors connected even when things get busy.

In today's post, we're going to outline some example campaigns based on marketing and sales best practices. But it's absolutely critical that you test and revise these campaigns as needed. What works for one business won't resonate with another, so it's important you use these Action Plans as a starting point to build your own tried and true strategies.

An Action Plan should mimic the overall lead follow up strategy you've defined for your agents or yourself, and serve as a series of reminders. If you've already put together a

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compliance keyboardDisclaimer: Real Estate Webmasters is sharing these opinions based on our interpretation of website compliance for the American Disabilities Act. This does not constitute legal advice of any manner. Companies or individuals who have questions or concerns about ADA compliance should contact a lawyer directly.

ADA's Role in Website Compliance

The American Disabilities Act (ADA) has been around since the 1990's, but it's been revised a few times throughout history and proposals for change are frequently submitted to the House of Representatives. As the world moves online and people rely on technology for information and connection, it makes sense that many of these new proposals focus on websites and technology.

The spirit of the ADA is simple:

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Aayaam was nominated for our career spotlight because of his excellent work ethic, strong project management capabilities, and ability to keep our teams (and clients) organized and on track! Plus, he's just a cool dude.

Check out the video below, which talks about Aayaam's role as a project manager, and then read on for our traditional career spotlight Q&A.

 

What made you decide to join the team at REW?

I first got to know about REW back in 2014 when I saw the episode of REW featured on Dragon's Den. I was particularly impressed by how Morgan Carey (CEO at Real Estate Webmasters) handled the questions by the dragons and held his ground. At that time, I didn't know that three years later I would be working for the same company!  

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