All Blog Entries by Marketing Department

Found 94 blog entries published by Marketing Department.

Realtor with technologyWe've worked directly with thousands of Realtors over the past decade, and our business is built alongside top-producing real estate agents who see a positive ROI and improved GCI from our real estate technology.

As a result, we've become experts in lead generation and conversion, and we know what it takes to find new buyers and sellers online, and then convert them into actual clients.

The details of each successful strategy vary a bit, but not as much as you may think. In fact, almost every powerful lead gen and conversion strategy starts with the same two tech tools: a website and a CRM.

In today's post, we're going to talk a bit about these two tools, and why every Realtor needs them if they want to improve their GCI. Without further ado,

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agent updating her bioOne of the most powerful ways you can show off your team is through agent profiles and, if applicable, office profiles. This section of the site allows Realtors to give a strong first impression, reinforce their credibility, and share a little bit about themselves.

Because the agent and office bios are actually quite similar in many ways, this post is going to focus on how to make the most of the agent profiles on the site, with some tips for office profiles thrown in too.

1. Add a friendly, professional photo

The fastest way to have users ignore a profile is by not having a photo. The photo sets the stage for the rest of the bio and tells users that you took the time to complete your bio and make it look good.

Choose a photo that's

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marketing predictionsLast year was an exciting time for real estate marketing and we saw real estate agents embrace the power of digital technology like never before. We watched as Realtors ditched the mentality that their website is a business card, and saw them conquer new frontiers as they transformed their small territories on the World Wide Web into full-blown marketing machines.

We expect that 2018 will be just as intriguing, and expect to see some pretty awesome changes to the digital landscape. And while we can't tell you exactly what the future holds, here are our top 6 real estate marketing predictions for this year:

6. Realtors will invest more into social media advertising

Social media is a rising star in online marketing and Realtors are beginning to

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If you're looking for ways to supplement your SEO strategy, it's time to consider image optimization! Images are a vital addition to any page, but not everyone is aware that they present often untapped opportunities for SEO. Taking advantage of the extensive possibilities that image optimization delivers can boost an already strong SEO strategy. Not sure where to start? We've consolidated some of the most important ways to make your images as search engine and user-friendly as possible!

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image optimization for seoTo begin explaining why image optimization is important, it's necessary to look at your website from a search engine's point of view. You may have a visually rich design loaded with eye-catching photos, but search engines aren't able to process these well

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Launching a brand new website is exciting, but ensuring it's SEO-ready can often seem like a daunting task. To help you get started, we've provided a simple overview of how to plan your site and start building out content!

Start Small: Choose Your Focus Communities

When working with a brand new site, it's best to start small and expand realistically. Begin by identifying your primary target areas and choose five focus communities to start with. Set your IDX settings in the backend of your site to only display the cities you plan to start with. We want to focus on starting small and building up from there.

Often we'll see brand new sites launched with numerous skeleton pages - pages with IDX snippets but no content. This isn't ideal for SEO, so we

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A well-planned, clear site architecture can offer numerous benefits for both users and search engines, which in turn can benefit your website in the long run. A strong information architecture should be the foundation from which you build out your website, and if you design your site right, your information architecture should never be in conflict with your SEO goals.

Why A Clear Site Architecture Is Important

information architecture hierarchyThe way a site is structured affects multiple aspects of your website: usability, rankings, and conversions. Information architecture should be designed to help visitors to your site accomplish their goals quickly and effortlessly, and should make it easy for search engines to crawl your site.

On any one page, search engines must be able to

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Jason and KyleReal Estate Webmasters has recently introduced two Customer Success Managers, a new role within our team. The Customer Success Manager (CSM) position was created to help guide new clients through the onboarding process, and make their transition into REW as seamless as possible. The CSMs will be working with all new clients for approximately 100 days.

We caught up with our two CSMs, Jason and Kyle, to talk a bit about the new role and how it will help our clients succeed.

What is the role of a Customer Success Manager?

Kyle: I see the role as welcoming and showing new clients to Real Estate Webmasters all aspects of their site. We introduce the backend customer relationship manager and the front end, and show them how to change things on their

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time clockA great website and strong online presence has become a base expectation for today's real estate agents. Many franchises and brokerages are helping their agents meet that expectation by providing basic websites, and we're seeing some major brands do an increasingly better job of this.

Yet, there comes a time for every real estate agent when they need to step away from the generic offerings, venture out into the digital world, and create a website of their very own. In this post, we're going to talk about the few telltale signs that it's time for your own real estate website.

#1: Your website isn't giving you the control you want

If you want to make changes to your content—share your story, show off listings, or otherwise elevate your online

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leads not converting

There's a pathway to success that almost every real estate agent we work with has followed. It starts with a website to help users find information quickly and efficiently. Then, real estate agents add in digital marketing services, using PPC and eventually SEO to drive more leads to their site. Once this is done, our clients start seeing significant improvements in lead generation.

But then their progress stops. The leads accumulate, yet nothing happens. We've watched agents generate more leads than they can handle, yet... no sales. In the end, these agents end up thinking their leads are garbage and their website investment was a waste of money.

What went wrong?

They only did half the job. These agents didn't realize that lead generation is

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custom websiteWebsite customizations are incredibly powerful. They're the invention of something brand new—taking a language of code, then using it to thoughtfully craft features or functions that didn't exist before. It's like solving a complex puzzle that doesn't have an answer-key, baking a new dessert without a recipe, or constructing a house you've never seen the blueprints for.

Most importantly, customizations provide limitless opportunity. Real estate agents can create the exact site they want, bring their ideas to life, and have a web presence unlike anything else in the world. That's the reason why, at the end of the day, Real Estate Webmasters loves customizations.

But let's face it: website customizations aren't for everybody. They can be

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