Michael Audet

NAR Policy Changes Great News For the Industry

Michael Audet posted this 1,161 Views

During the recent NAR Conference in New Orleans, the NAR policy committee passed a number of significant changes, that impact all of us that work in the world of real estate data.  It's amazing to me how long it has taken to get some of these changes made but our industry, unfortunately, moves slow  It is that slowness that has made the real estate business an easy target for the big portals.   But, the changes approved by the NAR Board are important and a welcom...

Forget Volume - Focus on Quality

Michael Audet posted this 1,649 Views

I 'm really tired of hearing how brokers and agents can't compete with Zillow and Trulia in terms of web ratings and reach.  When I hear this it just reminds me about how much most people in the real estate industry don't understand what the real objective is in advertising on the Internet.  In my opinion, they have made the mistake of competing with these portal giants on terms that really don't mean much to their bottom line, web ratings. Internet Ratings Don't Matter During ...

The Truth About Improving Lead Conversion Rates

Michael Audet posted this 14 8,024 Views

Most real estate agents don’t get it!  That’s probably a socially incorrect statement but facts are facts.  If you look at some very believable statistics, from very reliable sources, we see that sales and success in real estate, like every other business, is a numbers game if you do certain things correctly and consistently.  That said, we all know that only a small percentage of people in the real estate industry make a great living?  Why?  It’s s...

What Is Your Technology Investment For 2015?

Michael Audet posted this 1 1,420 Views

If you ask the average real estate broker or agent what their technology investment is for 2015, they will tell you something like "as little as possible".  While that sounds logical at first, nothing could be further from what you need to do if you want to turn technology from an expense to an investment.  From our viewpoint, your technology should be providing you a return of at least 1000%, or a 1 to 10 multiple, if you are using it correctly.  At first glance that may seem...

Top 5 Broker Technology Mistakes

Michael Audet posted this 2,099 Views

1.  Lack of Research      Having consulted in our industry for over 10 years I had the opportunity to see how many different real estate companies approached their technology selections and overall technology strategy.  What I noticed first was that most companies did very little research when selecting technology.   The research I am talking about is research with the people that will actually use the technology they choose, the agents and their customers. &n...

SEO & Marketing Tips From The Pros

Michael Audet posted this 3 2,292 Views

Over the last few weeks, since joining Real Estate Webmasters (REW), I have had the chance to see successful SEO (search engine optimization) in action, as I have had the opportunity to hang out with some truly great real estate professionals as well as the SEO specialists in REW. Comparing a truly optimized SEO process to what most people might do in our business is like looking at the difference between a professional golfer and the weekend golfer. They just don't compare. In this artic...

Results Are In - Do You Agree?

Michael Audet posted this 1,395 Views

I ran a very unscientific poll in Facebook recently asking people if the recent Trulia purchase by Zillow would impact whether they syndicate their listings or not.  This is by no means a truly representative sample but is interesting nonetheless.  As part of our ongoing dialogue on this topic let us know where you fall in terms of this question...are you with the majority on this?

Broker/Team Technology Self Audit

Michael Audet posted this 1,963 Views

During my talk last week at the REW Summit, I mentioned the importance of doing an audit on your own broker or team technology.  If you are like most people your technology has been put into place over time and often module by module.  As a result, you may now have some core components that are great (like your REW products, of course ) but you may also have some modules that are dated, non-intuitive, expensive, slow, non-integrated, etc.   The paper that follows is a gui...

48% of Buyer Inquiries Aren't Responded To - Read More!

Michael Audet posted this 1,157 Views

My former partner Victor Lund did an outstanding study recently that showed what a poor job many agents are doing in responding to buyer leads.  The study, done with the Weichert lead network, looked at lead responsiveness in over 384 brokers across 11 states.  In the study, researchers posing as consumers contacted these brokers about listings on broker websites, Zillow, Realtor.com and Trulia.  The results are stunning and show how much potential their is agents to...