real estate technology

Investing in technology your agents will actually use

Michael Audet posted this 1,206 Views

Everybody in real estate knows somebody who is a tech whiz, who has used technology to build their business and rise above the competition. They blog, they have high lead conversion, they run great online campaigns and know the ins and outs of online marketing. They love technology! The trouble is, most agents aren't great at technology and, more than that, they don't want to be.  Most agents are people focused. They didn't come into the business because they like sitting a...

How To Take The Pain Out Of Technology Costs

Michael Audet posted this 1,442 Views

Recently, I had I conversation with a technology consultant advising a real estate company. They had significant investments in a custom website and system but there were some additional improvements that were recommended. We were talking about how staying current with technology is critical for their image, recruitment and agent retention and I thought we had a productive conversation about how upgrades like this were a necessity. I assumed he was passing this invaluable knowledge to the...

What's the True Cost of Technology?

Michael Audet posted this 1 3,993 Views

How Much Should I Pay and Budget For Technology?      Before I get into what technology should actually cost for real estate professionals today I think we need to look at why this is even an issue.  You could argue that the cost is the cost, etc., but I think there is a deeper issue that impacts many real estate professionals when it comes to paying for technology that we need to look at as part of this conversation.   We get to see it all the time since ...