All Blog Entries by Michael Chapman

Found 4 blog entries published by Michael Chapman.

search engine optimization (SEO)We’ve all heard the old adage, “Content is King.” But how your content is structured on each page is just as important as the content itself. Internet users are a fickle breed, so you want to make sure you present the most important, interesting and valuable content prominently, at the top of the page.

In terms of a page that is highly optimized for search engines, there are specific places you should make sure you feature your main targeted keywords. This is, of course, an important step in ensuring that search engine crawlers understand the intent of your page, but it also helps orient human users as well.

Meta Information

The meta information is the content that will be displayed at the top of your web page browser window and in the search

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So, you’ve just purchased your first Real Estate Webmasters website. First of all, congratulations – you’re well on your way to increased organic traffic and more leads.

Secondly, you should consider how to handle your existing website.

Depending on your situation, your website may have been a part of your life and your business for years. You’ve diligently created content across many of the different community pages, as well as a number of helpful guides, FAQs and checklists to help out the clients in your market.

You’ve also consistently contributed to your blog – creating a variety of useful and timely posts about your local community and the state of the real estate market.

It would be a shame for all that fantastic content and your time

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The search engine results page, or SERPs if you’re in the mood for some SEO jargon, quickly becomes a monotonous sea of blue links – green and black text.

With so much going on, how does one stand out from the rabble?

Your best bet for encouraging users to click through to your real estate website is a well-thought-out, engaging and eye-catching meta description. That’s the brief block of text that appears right under the blue title and link in search results.

The catch is you have less than 230 characters to convince internet users that they should click on your businesses’ link, over the competition.

So use them wisely.

Real Estate Meta Description Tips

Here are few general guidelines to get you started:

  • Meta descriptions should
7,444 Views, 0 Comments

real estate bloggerSo, you’ve decided to start a blog.

Great!

You’ve read all about the benefits of blogging: keeping your website up-to-date with relevant and timely content, capturing long-tail keyword traffic and building a following. But where should you start?

Making the decision to start a blog is one thing, but maintaining a consistent and a steady stream of top-notch content is another animal altogether. Luckily for you, the real estate industry can be complex, so there is a wealth of material for your real estate blog to cover—you just have to know where to look.

With that in mind, here are 7 blog topic ideas to help get the creative juices flowing on your real estate blog.

Highlight Some Great Local Events

When it comes to engaging your local

2,787 Views, 0 Comments
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