All Blog Entries by Michael Chapman

Found 3 blog entries published by Michael Chapman.

So, you’ve just purchased your first Real Estate Webmasters website. First of all, congratulations – you’re well on your way to increased organic traffic and more leads.

Secondly, you should consider how to handle your existing website.

Depending on your situation, your website may have been a part of your life and your business for years. You’ve diligently created content across many of the different community pages, as well as a number of helpful guides, FAQs and checklists to help out the clients in your market.

You’ve also consistently contributed to your blog – creating a variety of useful and timely posts about your local community and the state of the real estate market.

It would be a shame for all that fantastic content and your time

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The search engine results page, or SERPs if you’re in the mood for some SEO jargon, quickly becomes a monotonous sea of blue links – green and black text.

With so much going on, how does one stand out from the rabble?

Your best bet for encouraging users to click through to your real estate website is a well-thought-out, engaging and eye-catching meta description. That’s the brief block of text that appears right under the blue title and link in search results.

The catch is you have less than 230 characters to convince internet users that they should click on your businesses’ link, over the competition.

So use them wisely.

Real Estate Meta Description Tips

Here are few general guidelines to get you started:

  • Meta descriptions should
7,934 Views, 0 Comments

real estate bloggerSo, you’ve decided to start a blog.

Great!

You’ve read all about the benefits of blogging: keeping your website up-to-date with relevant and timely content, capturing long-tail keyword traffic and building a following. But where should you start?

Making the decision to start a blog is one thing, but maintaining a consistent and a steady stream of top-notch content is another animal altogether. Luckily for you, the real estate industry can be complex, so there is a wealth of material for your real estate blog to cover—you just have to know where to look.

With that in mind, here are 7 blog topic ideas to help get the creative juices flowing on your real estate blog.

Highlight Some Great Local Events

When it comes to engaging your local

2,935 Views, 0 Comments
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