Recently I gave a talk about internet marketing and SEO for real estate at the Ohio Association of Realtors.
During my talk, I discussed how companies like Zillow, Redfin, and Realtor (dot) com have convinced the whole real estate world that doing search engine optimization for real estate is impossible.
Don't even try! (They say).
Just pay us for the leads because we are the only companies that can rank since we have so much authority in the search engines. You can never win!
And it's worked! At this point, most brokers, teams, and agents don't even consider SEO since they think it is too hard, too expensive and they feel like they won't get any benefits from their effort.
And they're wrong! In fact, because so many people have given…