If you had any doubt before, it should be gone now: The Platform Wars Are Here
Last week Gary Keller announced that KW Command was ready for prime time and that Keller Williams had a clear advantage over the competition when it came to “end-to-end” platforms provided by franchise to brokers & agents. I was given a tour of the platform and it is clearly not ready for prime time yet. I was also not a big fan of the hyperbole and the way Gary Keller oversells his platform. Granted it’s coming along, and it is better than what they have now, but it certainly isn’t the best of breed (and it’s not done).
You can read my thoughts on Gary Keller and Command here
RE/MAX has announced that they are looking to release their Booj acquired platform in Q2…