At Real Estate Webmasters Inc we have 3 Core Values: 

Customer Success : Innovation : Always Be Awesome.

These values are critical to our mission and our culture.

Recently the management team has asked me to articulate and communicate these values for our staff for a new internal feedback tool we're working on. 

While taking on innovation - I realized that, while the basic definition is easy to grasp - "real life" application of the value is not as apparent to those who are not closest to code. 

So I decided to do provide a "non code" or non invention focused writeup on innovation inspired by a comment in "The Leadership Challenge" (Kouzes & Posner) which is what I happen to be reading here in the airport as I contemplate this post.