Real Estate Webmasters

What to do when your online leads aren't converting

Real Estate Webmasters posted this 87 Views

There's a pathway to success that almost every real estate agent we work with has followed. It starts with a website to help users find information quickly and efficiently. Then, real estate agents add in digital marketing services, using PPC and eventually SEO to drive more leads to their site. Once this is done, our clients start seeing significant improvements in lead generation. But then their progress stops. The leads accumulate, yet nothing happens. We've watched agents generate...

When website customizations are worth it

Real Estate Webmasters posted this 125 Views

Website customizations are incredibly powerful. They're the invention of something brand new—taking a language of code, then using it to thoughtfully craft features or functions that didn't exist before. It's like solving a complex puzzle that doesn't have an answer-key, baking a new dessert without a recipe, or constructing a house you've never seen the blueprints for. Most importantly, customizations provide limitless opportunity. Real estate agents can create the exact site they ...

How to set your goals for success in 2018

Real Estate Webmasters posted this 174 Views

With 2018 just around the corner, it's time to set some goals and create your plan of attack for reaching them. Let's talk about 6 simple steps for planning goals that will improve your overall success! 6. Decide on one major goal The first step is pretty simple: decide what you want to achieve.What do you want for your business? What will a successful 2018 look like for you? What sort of targets get you excited? The most important part of this initial task is choosing a big goal th...

8 tough questions to ask your potential website provider

Real Estate Webmasters posted this 272 Views

Picking out a new real estate website provider is tough work! There are a lot of options out there and they vary in quality, price, experience, and capabilities. In this post, we've put together 8 tough questions you need to ask any website provider before signing on the dotted line. 8. What level of support will I get? The type of support offered by web providers varies significantly. Ask your web provider what support they offer and don't settle for anything less than you deserve: 7 ...

Five PPC settings you need to be using

Real Estate Webmasters posted this 289 Views

If you’re running your own PPC campaign, or are interested in starting your own, then make sure you take 5 minutes and read this article—it’s for you! At REW, we employ a variety of advanced strategies and tactics, and often delve into advanced settings that can help take campaigns to the next level. But in order to experience PPC success, a strong foundation has to be built. Here are my top 5 most important PPC settings that you need to be taking advantage of right now. ...

How to measure your real estate website's ROI

Real Estate Webmasters posted this 364 Views

If you don't track your ROI, you're not alone. But we do want to help you change that, because ROI is one of the most important numbers in your lead generation strategy. If you understand what investments are bringing you money, you can make smart business decisions—like increasing budgets that produce twice as much money as you put in, and axing campaigns that aren't profitable. What is a conversion? First, let's define a conversion. On a real estate website, you're going to see...

3 common PPC problems & how to fix them

Real Estate Webmasters posted this 628 Views

Running into some snags with your real estate PPC campaign? No problem, we're here to help! In this blog post we'll talk about the three most common PPC challenges we come across and what you need to do to improve them. Problem 1 – My Leads Are All Junk This is one of the most common problems in ALL types of online advertising. While there's no way to ensure all of your leads will be qualified buyers looking to find a home today, you can increase the specificity of your ads&...

Career Spotlight: David, RPD Programmer

Real Estate Webmasters posted this 806 Views

David was nominated for our Career Spotlight by Vy, the Director of Product Development. David has held various roles at REW that have given him a really well-rounded view of the business, which his peers and the industry can benefit from learning about. He has also been recently promoted to lead of the Product Enhancement squad in Product Development. Hello David! What's your favourite thing about working at REW? Every day I come into work it's different. Something's different. And some...

Check out the first 3 Vision VR sites to go live

Real Estate Webmasters posted this 1,331 Views

Curious to see what the first few Vision sites look like? We were too!  It's always exciting to see our clients take their new sites live, and we love going through our clients' websites and seeing what creative twists were included. Now that we've taken the first step into VR with 360 photos, you can bet we were antsier than ever to see Vision sites out in the market. The result did not disappoint, and the first live sites are downright gorgeous. Without further ado, here are the...

Vision webinar: 360 photos, enhanced listings & more

Real Estate Webmasters posted this 597 Views

We're undeniably excited about our latest website, Vision, and think you will be too! Tim Collins, Director of Sales, and Michael Griffiths, lead programmer on the Vision project, got together to share several features of the brand new site and show you how to use them. Check out the video here: Quick video timeline guide Looking for more of a "how to" than a general demo? Skip straight to the feature you want to master: 2:30  VR introduction 3:20  360 photos 4:30&nb...