Real Estate Webmasters

Real estate technology is constantly evolving. We live in a world that's downright obsessed with smartphones, tablets, and overall screen time. Yet, mobile apps are still a highly underutilized marketing channel for real estate businesses, often ignored completely in even the most competitive of online strategies. But they're starting to gain popularity. Zillow, Realtor.com, and Redfin now have mobile apps. So it's time for agents to step up and take advantage of this new mar...

The VR experience on Vision is going to the next level in the latest REW CRM release. Enhanced listings can now feature fully stereoscopic images and videos—taking your site visitors deeper into the places and properties they love. Virtual reality is an emerging technology that is rapidly becoming more accessible and expected in the real estate industry. Property seekers today have increasing time and affordability constraints that make property purchases a high stakes game. B...

Look out for some exciting improvements coming to how leads can be prioritized in the REW CRM. At Real Estate Webmasters, our goal has always been to make following up with your most valuable leads as quick and intuitive as possible. We want you to spend your time on the highest quality leads that are most likely to engage with you. As part of the upcoming 2018 Spring C REW CRM update, we’re introducing two brand new ways for you to sort leads, so you can get in touch with your w...

If there's one contentious issue when it comes to real estate websites, it's registration settings. Some agents swear by forced registration and others shudder at the mere mention of the words. The purpose of this blog is to provide a powerful example of how forced registration can impact real estate lead generation in a big way. What is Forced Registration? Before we jump into our experiment, let's clarify exactly what it is we mean by "forced registration." In this case, we mean t...

Here at Real Estate Webmasters, we've created two phenomenal lead follow-up tools for our clients to use. Both are included as part of the monthly SaaS program and both can be used to help take your business to the next level, improving your ability to follow up with clients and leads. However, despite seeming similar on the surface, REW CRM and REW Leads are two very different pieces of software. Let's break them down... REW CRM overview Mobile responsive web platform Single ...

Real Estate Webmasters recently hired a market research company to complete extensive surveys and interviews with Realtors, buyers, and sellers across North America. We gained a lot of valuable insight into the real estate industry, which we've shared throughout this blog over the past month. In this post, we're going to summarize the research that told us how Realtors can turn their buyers and sellers into loyal, lifelong clients who will be happy to share their name with all their famil...

In exactly one week, the European Union's new data laws go into effect. Here's what REW clients need to know... What is GDPR? GDPR is the acronym for General Data Protection Regulation, which is a series of laws that will go into effect in one week, on May 25, 2018. GDPR tackles 7 different principles of data collection and protection, a few of which apply directly to real estate sites: Principles relating to the processing of personal data Lawfulness of processing Condi...

We recently hired a third-party research company to interview anonymous buyers and sellers who bought or sold property, worth between $300,000 to $1.5 Million, within the past 12 months. The participants were asked a series of questions over an hour-long interview to help us better understand their habits, opinions, and decision-making processes. We were particularly interested in finding out how buyers and sellers choose their real estate agents in this digital age. Here's what we found ...

To help our clients provide better experiences to their buyers and sellers, we hired a third party research company to talk to people who have bought or sold a home within the past 12 months. This company asked a series of questions in an hour-long interview and the results were fascinating. In this blog, we'll review some of the most interesting things about mobile websites and apps that buyers and sellers had to say. Quick overview of the findings Most buyers and sellers don't ...

We recently hired an independent market research company to interview 10 random people who have bought or sold a home worth at least $300,000 in the past 12 months, and ask them a series of questions over the course of an hour. When asked to describe the best real estate websites they have seen, guess what they said? Nothing. Most respondents didn't have any awesome sites to share because nothing stood out to them. The few that did comment on a website referenced the major portals, ...