We’ve all heard the old adage, “Content is King.” But how your content is structured on each page is just as important as the content itself. Internet users are a fickle breed, so you want to make sure you present the most important, interesting and valuable content prominently, at the top of the page.

In terms of a page that is highly optimized for search engines, there are specific places you should make sure you feature your main targeted keywords. This is, of course, an important step in ensuring that search engine crawlers understand the intent of your page, but it also helps orient human users as well.

Meta Information

The meta information is the content that will be displayed at the top of your web page browser window and in the search

It's our favourite time of year here at Real Estate Webmasters.

Not only is it the holiday season, it's also a time to reflect on successes of the past year and a time to look forward to the year ahead.

At REW, we've immensely grown our business over the years, but that doesn't mean it's time to take the foot off the gas.

Looking ahead to 2020, REW is investing in our technology, people, and marketing more than ever before. Because that's what it takes to be an industry leader.

And the same applies to you. Whether you're an agent, team, or broker—it's a great time to ask:

"What am I doing to make 2020 MY YEAR? What am I doing to get ahead or to stay ahead in my extremely competitive market?"

What is the 12 Days of Christmas Promotion?

IDX apps are a powerful tool for your business. They can help engage potential and existing clients, improve brand loyalty, and get people addicted to your services. But to get the most benefit, you need to know when to promote your app and how to use it within your existing workflow. Timing is everything.

Typical journey of buyers & sellers

First, let's talk real quick about the basic digital journey that almost every buyer and seller takes:

1. Search online

When someone decides to buy or sell a house, they tend to start in one of two places: referrals or web searches. In either scenario, the person is trying to find more information about the real estate process.

People who don't want to start with an agent will search terms like

News release

BC Tech Company Ranked on 2019 Growth 500 For 7th Year in Row

Real Estate Webmasters' continuous trend of growth isn't slowing down anytime soon

NANAIMO, BC (September 12, 2019) — Canadian Business and Maclean’s ranked Real Estate Webmasters today as one of Canada's fastest growing companies on the 2019 Growth 500, the definitive ranking of Canada’s Fastest-Growing Companies.

Produced by Canada’s foremost business and current affairs media brands, the Growth 500 celebrates the most innovative and important businesses in Canada. Companies are ranked on five-year revenue growth, telling the story of the companies who are shaping our country and making Canadian history today.

Real Estate Webmasters ranked 278 on the 2019 Growth

I have just returned from NAR's iOi conference and my mind is on fire! I am so excited for what is to come, not just for me or for REW, but for our industry. I have been inspired by the amazing entrepreneurs I was fortunate enough to spend time with there, whether it was a brand new prop tech founder with eyes on taking over the world, or more established leaders like Chris Smith of Curaytor who have broken through some massive barriers and come out the other side with some wonderful companies. 

For those of you who don't know (which is probably most of you because I had no idea) iOi is the National Association Of Realtors "Innovation, Opportunities & Investment" conference. It was just held in Seattle and I have to say, for tech entrepreneurs & investors

The Real Estate Webmasters team is thrilled to announce the first new platform release of Summer 2019.

This release includes some awesome new updates to Discover. The new update rollout process will begin Tuesday, August 6th for all eligible clients. Watch your inbox for notification of when your site has been patched!

New Features for Discover

Our first summer release brings an exciting new features for the Discover platform!

From adding enhanced search options to increasing your ability to get even more leads, this release is all about capturing more leads than ever before.

IDX Real Estate Search

Unleash the power of search in the newest update to your Discover real estate website!

Discover offers portal-inspired home search