All Blog Entries by Real Estate Webmasters

Found 94 blog entries published by Real Estate Webmasters.

Add Schema Markup to Your Real Estate Website

Screenshot of window for adding schema markup to REW pages

With Real Estate Webmasters' February product update, you now have the power to add schema markup to pages on your website from the page editor. This means you can take advantage of the benefits of schema markup without needing special access to your website's code.

But what is schema markup and why is it especially important for the real estate industry?

Schema markup is important because it helps search engines better understand the content on your website, which can increase the amount of information shown in search engine results, potentially leading to more clicks and conversions.

In this post, we'll explain exactly what schema markup is, why it's important for real estate, and


REW Is a 2023 Tech100 Real Estate Winner

Real Estate Webmasters has been named on HousingWire's 2023 Tech100 list, which recognizes the most innovative technology companies in the real estate and mortgage industries.

The Tech100 program, which has been running for 11 years, showcases companies that are changing the game with cutting-edge technology and industry impact.

This year's program was presented in two groups: Tech100 Mortgage and Tech100 Real Estate.

In the Real Estate category, REW is honored to be in the company of other notable listees, such as The Corcoran Group, Redfin, Rocket Homes, Zillow Premier Agent, Keller Williams Realty, Compass, and eXp Realty. You can view the full list over on the HousingWire website.

HousingWire Tech100 2023 Real Estate winner list logo



Women's History Month

Honoring Leaders at Real Estate Webmasters

At Real Estate Webmasters, we are proud to have a diverse and inclusive team that is passionate about creating innovative solutions for our clients.

As we celebrate Women's History Month this March, we reached out to some of the women in leadership roles at our company and asked about their inspirations, challenges, ambitions, and hopes:

Head of Customer Experience, Maria Gonzaga, started with REW in April of 2022 and now leads all customer-facing teams. For overcoming challenges and aspiring to positions in leadership, Maria emphasized authenticity and the importance of believing in yourself and sticking to your values. We also asked about her specific leadership style, to which


More Value With Our March Content Deal

Excited about the idea of a brand-new website for your real estate business? Dreading the thought of creating all the needed content?

REW has got you covered!

For the entire month of March, all new websites purchased will come with our Human-Assisted AI package, completely free of charge.

Our expert CSMs, in conjunction with OpenAI technology, will generate and implement up to 10 pages of high-quality area content for your new site.

Screenshot of area pages for a real estate website

And, if you want to step it up a notch, you can hire our in-house SEO team to review and make additional edits to the content to help it rank in search engines over time. (Note: AI technology is new and there are important points to keep in mind when using generated


Celebrating The Awesome Real Estate Webmasters Team

At Real Estate Webmasters, we take great pride in our exceptional team members as they help clients and each other achieve success.

So for this Employee Appreciation Day, we want to take a moment to recognize the incredible contributions of our talented and dedicated employees...

Group photoshoot of real estate webmasters team

To start, we would like to highlight some of our team members who have recently reached significant milestones in their tenure at REW. A BIG congratulations to:

  • Phil Pond, who has been with REW for an impressive 19 years!
  • Moriah Kemila, who has been making outstanding contributions for 17 years
  • Carrie Baker, who has been a dedicated member for 16 years
  • David Jensen, who has been making outstanding

The Importance of Google Reviews

At Real Estate Webmasters we understand the importance of choosing the right people to work with, which is why we're discussing the usefulness of Google reviews and how they can help everyone make the best decisions for their business.

Helping Clients Like You

In both real estate and the tech industry, one of the most valuable assets we have is our reputation and Google reviews are a powerful tool for building and managing that reputation.

Positive reviews are a public endorsement of a business, visible to anyone searching online. As such, they provide reasons to trust a company’s services and give useful information that might not be available anywhere else.

So if you're considering working with Real Estate


Graphic announcing Kyle Allen's promotion

Real Estate Webmasters is thrilled to announce the promotion of Kyle Allen to Team Leader for Customer Experience, Implementation, and Concierge.

With his extensive experience in customer service and over six years dedicated to helping clients here at REW, Kyle has been an invaluable asset to the team.

He was one of our first Customer Success Managers and also the first to implement our concierge service, and now he is set to lead by example in his new position.

As a Team Leader, Kyle is excited to act as a resource to his team, helping them to expand their skills and enhance what the Customer Experience department can do for clients.

We have no doubt that Kyle's leadership skills and dedication to customer service will benefit our team


Graphic announcing Ralf Pinheiro's promotion

Real Estate Webmasters is proud to announce the promotion of Ralf Pinheiro to Front-End Development Manager!

Ralf's hard work, dedication, and passion for excellence have not gone unnoticed, and we are excited to see him step into this new role. Ralf is also excited to keep producing consistently awesome website and app designs for clients.

Having previously worked for corporate giants like IBM and Kellogg, Ralf understands the value of communication when it comes to fostering a collaborative and productive work environment.

We have no doubt that his wealth of experience will benefit our team and clients alike.

Originally hailing from Sao Paulo, Brazil, Ralf knows a thing or two about making big moves. In 2014, he followed his passion for


Behind The Headlines: How AI Has Been Shaping Real Estate For Years

 Artificial Intelligence is increasingly shaping many aspects of our world and the real estate industry is no exception.

And while much of the news lately has been on game-changing chatbots like ChatGPT, the truth is that AI has been transforming the way we buy, sell, and manage properties for years.

In this post, we will explore some of the ways that AI has been used in real estate and take a closer look at how those uses have impacted, and continue to impact, the industry.

But first, let’s be clear about our terms…

What Is Artificial Intelligence?

The term “artificial intelligence”, or AI, usually refers to computer programs that perform tasks associated with human


Will AI Replace SEO?

There’s a saying in SEO that “content is king” and, as Google keeps telling us, publishing good content is the single best key to ranking in search results.

So, with the advent of AI-generated content, you might think that the days of humans in SEO are numbered.

However, even though AI-generated content will have a significant impact on the world of online marketing, it doesn't mean that the role of SEO and content marketing professionals is going anywhere.

In fact, with the increasing use of AI-generated content, it's more important than ever for marketers to invest time and effort into their SEO, and we’ll explain why...

Artificial Intelligence & SEO

First, let's clarify what we’re discussing…

AI, or artificial

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