All Blog Entries by Real Estate Webmasters

Found 69 blog entries published by Real Estate Webmasters.

We're launching something new!

I still remember 15 years ago when an online real estate business was a NEW way to gain national exposure, drive leads, and build a highly competitive real estate business.

Who remembers logging into the backend of their website, or watching their web traffic convert to actual customers for the first time? I do!

Dominating the web, search engines, and content was a skill that was talked about on forums and blogs, and as a community.

Real Estate Webmasters in particular was the front line of education and shared knowledge around SEO, lead generation, digital marketing, great web design, and staying ahead of the curve.

Today, it's a rare individual who has the mastery to dominate the web.

Those who do...

3,135 Views, 0 Comments

If you want success in real estate, you need to be constantly nurturing your leads. But you already knew that.

How to perfect lead follow-up? That's the million dollar question...

Calling, emailing, meeting face-to-face—these are all vital parts of the lead nurturing process, but what other tools and strategies are there to add to your arsenal? What new, cutting-edge technology is next on the horizon?

How about...texting?

That's right. If you've already been texting your leads, keep it up. If you haven't been, now's the time to start.

The Benefits of Texting Your Leads

Here's why you should adopt texting your leads as part of your follow-up strategy:

Texting is direct.

People carry their phones around with them all the time.

3,598 Views, 0 Comments

It’s no secret that REW clients have a knack for personalizing our platforms, and Vision is no exception to the rule.

Thinking about a Vision, or looking for a fresh perspective to breathe new life into your existing site? Check out our list of some of the most innovative and effective Vision sites thus far.

Custom Vision Sites

While Vision is designed to provide an immersive brand experience and attract quality leads straight out of the box, here’s a shortlist of our clients who have chosen to take their sites to the next level with a few custom tweaks.

Military Home Search

militaryhomesearch.com

militaryhomesearch.com

The Military Home Search team uses key customizations to cater perfectly to their niche: military relocation.

From helping you find

4,943 Views, 0 Comments

Updated February 25, 2019

Since the launch of Discover, REW clients have been adding their personal flare to this already innovative platform.

If you’re considering a Discover site, or you’re looking for some inspiration to spice up your own, take a look at some of the best Discover sites so far.

Out-of-the-Box Discover Sites

While REW is known for its custom websites, we actually discourage most of our clients from going custom.

Why? Because the platform is already designed to let you showcase your brand and generate leads right out of the box. We recommend learning the platform and seeing what it can do before jumping straight to custom work.

Here are a few examples of clients who are killing it without a single customization.

REP

4,891 Views, 0 Comments

The 2018 REAL Trends Real Estate Website Rankings are here. And once again, Real Estate Webmasters clients dominate the list.

REW is proud to have more clients featured on the REAL Trends list than any other real estate technology provider.

The annual REAL Trends rankings serve as a wonderful showcase of some of the most beautifully designed websites in the industry.

Websites are judged in a number of categories including:

  • Best Overall Website
  • Best Community
  • Best Design
  • Best Mobile
  • Best Property Detail
  • Best Video

Three of our amazing clients, The Agency, JB Goodwin REALTORS and Matt Curtis Real Estate Inc. all had incredible showings across the board—with each nominated in multiple categories.

Congratulations to all

3,781 Views, 0 Comments

We live in a world that's downright obsessed with smartphones, tablets, and overall screen time.

And yet, apps are nearly ignored completely by most real estate businesses. But they're starting to gain popularity with the heavy hitters. Zillow, Realtor.com, and Redfin now have mobile apps.

It's time for agents to step up and take advantage of this underutilized marketing channel.

Why would an agent need both an app and a website?

As a real estate tech provider, we had to ask ourselves this question.

When we did, we found overwhelming evidence that we should be building apps too, which is why we created the REW IDX App for iOS and Android.

Here's what convinced us:

1. Apps provide a better user experience.

Remember the main reason

8,208 Views, 0 Comments

One of the most common questions we receive from our clients is, "How do I become the top-ranked real estate website in my market?"

Perform a quick Google search for real estate in any U.S. market, and you'll almost undoubtedly see search portal giants like Zillow and Trulia holding the top ranking spots.

How have these search portals come to dominate the search results? And what can you do as an agent to surpass them?

Why Do Users Love Real Estate Portals?

To start, we must ask ourselves why users love portals to begin with. And the answer is simple: users love their intuitive platforms.

Pull up any real estate listings portal and you're likely to see a "map to the left, listing thumbnails to the right" layout. This listing layout has

3,435 Views, 0 Comments

Look out for some exciting improvements coming to how leads can be prioritized in the REW CRM.

At Real Estate Webmasters, our goal has always been to make following up with your most valuable leads as quick and intuitive as possible. We want you to spend your time on the highest quality leads that are most likely to engage with you.

As part of the upcoming 2018 Spring C REW CRM update, we’re introducing two brand new ways for you to sort leads, so you can get in touch with your website’s hottest leads first.

The new update will allow you to arrange your website’s leads from highest to lowest based on two advanced metrics: Score and Value.

But how will Lead Score and Lead Value change the way I view my leads? We’re glad you asked!

Lead

5,037 Views, 0 Comments

The VR experience on Vision is going to the next level in the latest REW CRM release.

Enhanced listings can now feature fully stereoscopic images and videos—taking your site visitors deeper into the places and properties they love.

Virtual reality is an emerging technology that is rapidly becoming more accessible and expected in the real estate industry. Property seekers today have increasing time and affordability constraints that make property purchases a high stakes game.

By employing VR, agents can help buyers choose which properties to view in person or make better decisions from afar without an in-person inspection. For sellers, VR offers another opportunity to create an emotional attachment between potential buyers and their property,

4,240 Views, 0 Comments

If there's one contentious issue when it comes to real estate websites, it's registration settings. Some agents swear by forced registration and others shudder at the mere mention of the words.

The purpose of this blog is to provide a powerful example of how forced registration can impact real estate lead generation in a big way.

What is Forced Registration?

Before we jump into our experiment, let's clarify exactly what it is we mean by "forced registration." In this case, we mean that users are required to provide their email and phone number before they're able to browse a single listing on your website. To be clear, this is totally non-optional registration—the user has to either fill out the form to view a listing or back out of the page.

7,872 Views, 0 Comments
Real Estate Webmasters serves cookies to analyze traffic to this site. Information about your use of our site is shared with Real Estate Webmasters for that purpose.