If you've received a new subdomain from your broker or franchise, congratulations! This is an exciting opportunity to make your mark on the digital world and stand apart from the crowd.

The first thing you need to know about subdomains is that they're separate from the main domain. Subdomains are independent websites that build their own authority, share their own information, and require their own digital marketing campaigns. If you want to get all the awesome benefits that come along with a new website, you'll need to make a few updates to your subdomain.

You get to decide exactly how much effort you want to put into your subdomain and your reward will be a reflection of that effort. In this post, we'll start with recommendations for setting up a

A brand new website is exciting, especially when you have big plans for how it will make your team more efficient. But motivating teams to use new technology can be a challenge and that's why we're here to help! In this post, we'll share a few ideas you can use to help improve adoption of your new real estate site.

1. Start small with quick wins

We all love quick wins because they're motivating. One of the best ways to inspire your team is to help them make a small amount of progress on their own, so they're motivated to keep doing more.

When it comes to adopting new technology, like the REW website or CRM, the best way to get your team started is to show them how simple steps will improve their work.

For the website, ask your team members to

REW launched our new REW CRM last year and we were excited to bring a real estate CRM to market that makes lead management faster and easier.

Since then, we've received feedback and suggestions from our clients on ways to make REW CRM even better. We took those ideas, combined them with some of our own, and created a new update to REW CRM. Without further ado, we are delighted to share some of the new features and improvements you can now find in REW CRM:

Responsive saved search emails

A few months ago, several clients mentioned their desire to have responsive saved search emails. It was a great idea and we got to work! We researched existing saved search emails on the market, prototyped an even better version, shared it with several clients for

We've worked directly with thousands of Realtors over the past decade, and our business is built alongside top-producing real estate agents who see a positive ROI and improved GCI from our real estate technology.

As a result, we've become experts in lead generation and conversion, and we know what it takes to find new buyers and sellers online, and then convert them into actual clients.

The details of each successful strategy vary a bit, but not as much as you may think. In fact, almost every powerful lead gen and conversion strategy starts with the same two tech tools: a website and a CRM.

In today's post, we're going to talk a bit about these two tools, and why every Realtor needs them if they want to improve their GCI. Without further ado,

One of the most powerful ways you can show off your team is through agent profiles and, if applicable, office profiles. This section of the site allows Realtors to give a strong first impression, reinforce their credibility, and share a little bit about themselves.

Because the agent and office bios are actually quite similar in many ways, this post is going to focus on how to make the most of the agent profiles on the site, with some tips for office profiles thrown in too.

1. Add a friendly, professional photo

The fastest way to have users ignore a profile is by not having a photo. The photo sets the stage for the rest of the bio and tells users that you took the time to complete your bio and make it look good.

Choose a photo that's

Real Estate Webmasters has recently introduced two Customer Success Managers, a new role within our team. The Customer Success Manager (CSM) position was created to help guide new clients through the onboarding process, and make their transition into REW as seamless as possible. The CSMs will be working with all new clients for approximately 100 days.

We caught up with our two CSMs, Jason and Kyle, to talk a bit about the new role and how it will help our clients succeed.

What is the role of a Customer Success Manager?

Kyle: I see the role as welcoming and showing new clients to Real Estate Webmasters all aspects of their site. We introduce the backend customer relationship manager and the front end, and show them how to change things on their

A great website and strong online presence has become a base expectation for today's real estate agents. Many franchises and brokerages are helping their agents meet that expectation by providing basic websites, and we're seeing some major brands do an increasingly better job of this.

Yet, there comes a time for every real estate agent when they need to step away from the generic offerings, venture out into the digital world, and create a website of their very own. In this post, we're going to talk about the few telltale signs that it's time for your own real estate website.

#1: Your website isn't giving you the control you want

If you want to make changes to your content—share your story, show off listings, or otherwise elevate your online

Website customizations are incredibly powerful. They're the invention of something brand new—taking a language of code, then using it to thoughtfully craft features or functions that didn't exist before. It's like solving a complex puzzle that doesn't have an answer-key, baking a new dessert without a recipe, or constructing a house you've never seen the blueprints for.

Most importantly, customizations provide limitless opportunity. Real estate agents can create the exact site they want, bring their ideas to life, and have a web presence unlike anything else in the world. That's the reason why, at the end of the day, Real Estate Webmasters loves customizations.

But let's face it: website customizations aren't for everybody. They can be

Picking out a new real estate website provider is tough work! There are a lot of options out there and they vary in quality, price, experience, and capabilities. In this post, we've put together 8 tough questions you need to ask any website provider before signing on the dotted line.

8. What level of support will I get?

The type of support offered by web providers varies significantly. Ask your web provider what support they offer and don't settle for anything less than you deserve: 7 days a week coverage, with the option to contact the support team by phone or email.

7. How well do you integrate with the programs I already use?

Your website is meant to make your life easier. If there's a program or piece of software you're already using that

If you don't track your ROI, you're not alone. But we do want to help you change that, because ROI is one of the most important numbers in your lead generation strategy. If you understand what investments are bringing you money, you can make smart business decisions—like increasing budgets that produce twice as much money as you put in, and axing campaigns that aren't profitable.

What is a conversion?

First, let's define a conversion. On a real estate website, you're going to see two different types of conversions: people who land on your site and convert into leads, and leads that convert into sales. While it's important to watch both types of conversions, it's the latter that's most important for ROI. You want to know exactly how many sales you