Eric

Will upgrading my real estate site hurt my SEO?

Eric posted this 417 Views

Upgrading your site can be a scary thing. You've worked hard to build up authority, earn traffic, and create a system that effectively generates leads. Therefore, it's understandable that one of the most common questions we get when people are considering an upgrade is, "Will it hurt my SEO?" The short answer is "no." Completed properly, an upgrade shouldn't have any negative impacts on the authority you've built. It should only help. Here's what you need to know: Steps of a proper REW...

Quick Q&A about sitelink extensions for SEO

Eric posted this 1 443 Views

What are sitelinks? Sitelinks are the smaller links that sometimes display below a site's primary link in the search results. Sitelinks are most likely to appear when someone searches for a specific company name or domain, offering quick links to the pages of the site Google thinks a user is most likely to be interested in. What is the benefit of sitelinks? The biggest benefit of sitelinks is the amount of visual real estate they take up on the search engine results page (SERP)....

Google changes to data retention in Analytics

Eric posted this 5 2,054 Views

Towards the end of the day yesterday, Google mass emailed all Analytics account holders to alert them of upcoming data retention changes. In case you missed it, here's a copy that we saved: Ok, but what does that mean? Put simply, Google is changing the length of time it will automatically store user and event data within the Analytics system. If a user doesn't return to the site within the designated time period, the user data is then purged. Google uses a basic cookie to ident...

Google is now migrating sites to mobile-first indexing

Eric posted this 721 Views

Google told the world that it was going to transition to a mobile-first index in the coming quarters, and it looks like that time has come. Last week, Google announced that they have started to transition websites onto the new mobile-first index. Let's talk about what that means for you. What is the mobile-first index? Google has only ever had one version of its index, which is the database you're browsing every time you do a search on Google.com. This index is a super-directory of eve...

Recent changes in the Google Search Console

Eric posted this 1,203 Views

If there's one universal truth about Google, it's that their search engine and web tools are constantly evolving. Yet, until recently, one tool had remained the same for far too long. It's been a delightful change to see that Google has started to roll out big changes to its Search Console (formerly Webmaster Tools) over the past few months, and it sounds like what we've seen so far is only just the beginning. Old Search Console: New Search Console: In addition to a sleek ne...

Quadruple your ROI with the PPC + ISA winning strategy

Eric posted this 1,830 Views

Let's talk about a one-two punch that's practically guaranteed to be a knock-out strategy for your real estate team, and can easily quadruple your ROI. The first punch is PPC, or pay-per-click, a form of advertising where you essentially pay for ads that drive traffic to your site. PPC lets you target your ads by demographic or by search term, ultimately narrowing down all the visitors on the web down to the ones who would most likely buy or sell from you and then driving them to your web...

What's included in an SEO project with REW?

Eric posted this 1,079 Views

I'm often asked what will be included in an REW SEO project by smart Realtors who are looking to enhance their digital marketing strategy. The truth is that every single project at REW is a bit different, because we look at your company, competition, and opportunity within your market, and then develop a strategy accordingly. Your designated SEO expert will be able to create an individualized strategy for your site and share it with you fairly early into your project. In the meantime, let...

How to improve your Google quality score

Eric posted this 1,407 Views

Your Google Adwords quality score will directly impact your ad costs and visibility, and therefore ROI, which makes it an extraordinarily important metric to pay attention to if you're managing a real estate PPC campaign. Here at REW, we take care of quality score for all our clients, letting them focus their time and energy on real estate. However, if you're tackling your own campaigns, this is what you need to know about Google's quality scores: What is Quality Score? Every ad in ...

Your AdWords PPC metrics explained

Eric posted this 1,144 Views

While Google does the heavy lifting when it comes to tracking metrics for your PPC campaign, it's up to us to discern what these numbers mean to your campaign's performance. Your PPC metrics help us understand what we're doing well, and what improvements can be made to ensure the ongoing success of your PPC campaign.  Our PPC experts have the foundation skills to make high performance campaigns, but there's always some test and learn involved in refining a PPC campaign so that it per...

Will Apple's Safari update impact your remarketing campaign?

Eric posted this 1,526 Views

Apple has made some big waves with the release of their new mobile operating system on September 12, with one change in particular making headlines: Apple included an update to Safari that launched Intelligent Tracking Prevention (ITP), instantly changing how remarketers can use cookies to track users' activities across the web. ITP uses machine learning to identify sites that are using third-party cookies, and then partitions those cookies after a day, disabling many advertisers' abiliti...