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Eric Doty

Why you should be texting your real estate leads

Eric Doty posted this 317 Views

If you want success in real estate, you need to be constantly nurturing your leads. But you already knew that. How to perfect lead follow-up? That's the million dollar question... Calling, emailing, meeting face-to-face—these are all vital parts of the lead nurturing process, but what other tools and strategies are there to add to your arsenal? What new, cutting-edge technology is next on the horizon? How about...texting? That's right. If you've already been texting you...

The ROI of Real Estate PPC (and How to Improve it)

Eric Doty posted this 1,081 Views

This article is part of a series about real estate PPC. We highly encourage you to read the entire guide as it's released. Follow us on Facebook to stay up to date! Part 1: What is PPC? Part 2: How Much Does Real Estate PPC Cost? Part 3: The ROI of Real Estate PPC Part 4: How to Convert PPC Leads (Coming Soon) Your website should be an investment, not a business card. In real estate, PPC is the most cost-effective way to generate traffic to your website, ...

12 of the Best Vision Sites (So Far)

Eric Doty posted this 1,037 Views

It’s no secret that REW clients have a knack for personalizing our platforms, and Vision is no exception to the rule. Thinking about a Vision, or looking for a fresh perspective to breathe new life into your existing site? Check out our list of some of the most innovative and effective Vision sites thus far. Custom Vision Sites While Vision is designed to provide an immersive brand experience and attract quality leads straight out of the box, here’s a shortlist of our cl...

How Much Does Real Estate PPC Cost in 2019?

Eric Doty posted this 2 2,300 Views

This article is part of a series about real estate PPC. We highly encourage you to read the entire guide as it's released. Follow us on Facebook to stay up to date! Part 1: What is PPC? Part 2: How Much Does Real Estate PPC Cost? Part 3: The ROI of Real Estate PPC (and How to Improve It) Part 4: Coming Soon It's the first question we're always asked when an agent or brokerage is considering PPC: "What's my expected cost per lead?" To be honest, there's no s...

7 of the Best Discover Sites (So Far)

Eric Doty posted this 1,365 Views

Updated February 25, 2019 Since the launch of Discover, REW clients have been adding their personal flare to this already innovative platform. If you’re considering a Discover site, or you’re looking for some inspiration to spice up your own, take a look at some of the best Discover sites so far. Out-of-the-Box Discover Sites While REW is known for its custom websites, we actually discourage most of our clients from going custom. Why? Because the platform is a...

Real Estate PPC Guide: Everything You Need to Know in 2019

Eric Doty posted this 4,126 Views

This article is part of an upcoming series about real estate PPC. We highly encourage you to read the entire guide as it's released. Follow us on Facebook to stay up to date! Part 1: Real Estate PPC Guide: Everything you need to know Part 2: How Much Does Real Estate PPC Cost? Part 3: The ROI of Real Estate PPC (and How to Improve It) Part 4: Coming Soon Let's talk PPC for real estate! PPC is one of the most cost-effective forms of lead generation in real esta...

REW Clients Dominate the 2018 REAL Trends Website Rankings

Eric Doty posted this 1,033 Views

The 2018 REAL Trends Real Estate Website Rankings are here. And once again, Real Estate Webmasters clients dominate the list. REW is proud to have more clients featured on the REAL Trends list than any other real estate technology provider. The annual REAL Trends rankings serve as a wonderful showcase of some of the most beautifully designed websites in the industry. Websites are judged in a number of categories including: Best Overall Website Best Community Best Des...

3 Ways to Top Zillow with Real Estate Webmasters

Eric Doty posted this 1,084 Views

One of the most common questions we receive from our clients is, "How do I become the top-ranked real estate website in my market?" Perform a quick Google search for real estate in any U.S. market, and you'll almost undoubtedly see search portal giants like Zillow and Trulia holding the top ranking spots. How have these search portals come to dominate the search results? And what can you do as an agent to surpass them? Why Do Users Love Real Estate Portals? To start, we must ask ...

Will Upgrading My Real Estate Website Hurt My SEO?

Eric Doty posted this 1,451 Views

Upgrading your site can be scary. You've worked hard to build up authority, earn traffic, and create a system that effectively generates leads. Therefore, it's understandable that one of the most common questions we get when people are considering an upgrade is, "Will this hurt my SEO?" The short answer is "no." Completed properly, an upgrade shouldn't have any negative impacts on the authority you've built. If anything, it should only help. Here's what you need to know: Steps...

What Are Google Sitelink Extensions and How Do They Impact SEO?

Eric Doty posted this 1,442 Views

What are sitelinks? Sitelinks are the smaller links that sometimes display below a site's primary link in the search results. Sitelinks are most likely to appear when someone searches for a specific company name or domain, offering quick links to the pages of the site Google thinks a user is most likely to be interested in. What is the benefit of sitelinks? The biggest benefit of sitelinks is the amount of visual real estate they take up on the search engine results page (SERP)....