Eric

What's included in an SEO project with REW?

Eric posted this 626 Views

I'm often asked what will be included in an REW SEO project by smart Realtors who are looking to enhance their digital marketing strategy. The truth is that every single project at REW is a bit different, because we look at your company, competition, and opportunity within your market, and then develop a strategy accordingly. Your designated SEO expert will be able to create an individualized strategy for your site and share it with you fairly early into your project. In the meantime, let...

How to improve your Google quality score

Eric posted this 769 Views

Your Google Adwords quality score will directly impact your ad costs and visibility, and therefore ROI, which makes it an extraordinarily important metric to pay attention to if you're managing a real estate PPC campaign. Here at REW, we take care of quality score for all our clients, letting them focus their time and energy on real estate. However, if you're tackling your own campaigns, this is what you need to know about Google's quality scores: What is Quality Score? Every ad in ...

Your AdWords PPC metrics explained

Eric posted this 528 Views

While Google does the heavy lifting when it comes to tracking metrics for your PPC campaign, it's up to us to discern what these numbers mean to your campaign's performance. Your PPC metrics help us understand what we're doing well, and what improvements can be made to ensure the ongoing success of your PPC campaign.  Our PPC experts have the foundation skills to make high performance campaigns, but there's always some test and learn involved in refining a PPC campaign so that it per...

Will Apple's Safari update impact your remarketing campaign?

Eric posted this 775 Views

Apple has made some big waves with the release of their new mobile operating system on September 12, with one change in particular making headlines: Apple included an update to Safari that launched Intelligent Tracking Prevention (ITP), instantly changing how remarketers can use cookies to track users' activities across the web. ITP uses machine learning to identify sites that are using third-party cookies, and then partitions those cookies after a day, disabling many advertisers' abiliti...

How to convert real estate PPC leads into clients

Eric posted this 1,189 Views

I love PPC leads! They're some of the highest quality real estate leads out there, and they have huge potential to become clients and make you money. While some PPC leads will transform into real estate clients all on their own, most need a little nudge to get going. Here, I'm going to outline a simple follow-up strategy that has proven to be effective for many of our Realtor clients. Best of all, you can implement it right now. Step 1: Call Your Lead As soon as a new PPC lead regis...

What Is PPC?

Eric posted this 588 Views

PPC is the acronym for "Pay Per Click", a model of online advertising that can be highly lucrative. Traditionally, PPC referred to a specific type of ad, in which an advertiser bids on search terms for an ad, and then pays a fee each time a user clicks the ad. More recently, PPC refers to a greater set of online advertising methods that aren't necessarily bid based, including ads on platforms like Facebook and Instagram. Here are a couple examples of what Google's PPC ads can look like...

How To Choose A Real Estate SEO Expert

Eric posted this 1,155 Views

So, you want to be #1 on Google. It's the most common reason people stumble upon SEO, and ultimately look to hire a real estate SEO expert. While there are plenty of high quality experts out there, it can be hard to identify them and there are still some shady folks out there looking to make a fast buck off trusting real estate agents who are none-the-wiser. Hiring the wrong person can be a costly, if not devastating expense, which is why we want to help you choose the right expert from t...