Heather

Networking tips for REW Summit and other real estate events

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Networking tips for REW Summit and other real estate events One of the biggest benefits of REW Summit is the opportunity to connect with highly successful agents who are willing to share their secrets—because you aren't in their target market! But to build meaningful relationships that will get you those secrets, you first need to network your heart out. In this post, I'm sharing 7 tips for networking at REW Summit and any other future event you'll be attending. 1. Don't be...

Sneak peek into Jeff Turner's upcoming REW Summit presentation

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We are delighted to have Jeff Turner join us at the upcoming REW Summit in Toronto, and we are even more delighted that he'll be sharing his infinite wisdom as one of our featured speakers. As the former founder and CEO of J.J. Grace, Jeff Turner led the company on to Inc. Magazine’s list of the 500 Fastest-Growing Companies. He was also the founder and president of several real estate technology companies, including RealSatisfied, which was acquired by Placester in 2016. Today, Jef...

Instagram for real estate: get leads & build your business on Instagram

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We recently conducted a poll on the closed Real Estate Webmasters group and Instagram was the second platform our clients spend the most time on. This isn't a surprise, since Instagram is such a casual, fun, and engaging way to connect with other people. And guess what, your potential clients feel that way too! People will follow anyone that they think is interesting or entertaining. As a real estate agent, Instagram is your opportunity to break down those metaphorical barriers and show b...

Twitter basics for real estate agents

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Alright, we need to get real about Twitter for a second: you can't fake your participation. It's an all or nothing type of social media platform, so if it's something that doesn't interest you in the slightest, I give you permission to close this blog and move on with your day. However, if you are interested in using Twitter to harvest more leads, keep reading. I'm going to tell you everything I know. Twitter is all about engagement Twitter is truly an engagement platform. To become po...

How Realtors can make the most of LinkedIn

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LinkedIn can be an incredibly powerful networking tool. It's traditionally used by people seeking employment opportunities and other professional connections, but it has a number of other applications that can be highly beneficial for real estate agents. In this post, we're going to talk about some of these applications and share actionable tips on how to use LinkedIn for your real estate business. Show off your credentials & expertise After receiving a referral for a real estat...

8 Fredrik sites to explore when planning a real estate website

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It's no secret that The Fredrik was built for the endlessly stylish and fabulous Fredrik Eklund to complement his personal style and show off his multimillion dollar listings. But we also wanted to build a website that was flexible, could share the dazzling personality of any agent or brokerage, and looked mint on mobile devices. In this post, we're showcasing 8 websites that started with The Fredrik website and transformed it into something that is truly their own. Let's take a look! ...

How to use Facebook to get real estate leads

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Facebook can be an incredibly powerful medium for advertising because it's where a lot of people spend their time. In addition, consumers on Facebook are true to themselves and are actively interested in engaging with the content they come across—if it aligns with their interests. For this reason, real estate agents can use Facebook to connect with buyers and sellers in their local area, by providing advertisements that link to meaningful content. Preparing for Facebook Ads 1....

Evergreen content ideas for real estate websites

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Evergeen content can be a powerful SEO tool for your website, driving fresh leads to your site for years. The trick to evergreen content for real estate websites is finding topics based around keywords that buyers or sellers are likely to be searching for, and which aren't going to become outdated. If you've never done basic keyword research before, check out Moz Keyword Explorer and type in a search like "austin real estate". The tool will give you a bunch of keyword suggestions, as well...

6 myths about real estate websites

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Real estate websites are an awesome business tool and we've seen Realtors integrate them into powerful business strategies.But we've also heard a lot of misconceptions about websites. To help break down some of those urban legends, we're sharing 6 of the most common myths about real estate websites. Myth 6: Real estate websites require coding skills Behind every real estate website, there's a lot of HTML and CSS. But that doesn't mean today's real estate agents need to know how to c...

How to create an effective real estate landing page

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Creating an effective real estate landing page doesn't have to be hard, but it does take some practice. In this blog post, we're going to outline a few tips that will help you create landing pages that capture leads, and bring fresh new business to your team! 1. Add value for your visitors For many people, one of the main priorities of their real estate website is to capture leads. Unfortunately, most people won't just hand over their contact information. Instead, your online visitors ...