Melissa

What buyers & sellers look for in a real estate agent

Melissa posted this 1,345 Views

We recently interviewed 300 active real estate agents across North America to learn more about how they conduct their business and drive success. But we wanted to take it a step further and also talk to buyers and sellers to get a stronger understanding of what they're looking for in an agent. By understanding the mindset of buyers and sellers, real estate agents are able to better serve their clients and develop marketing solutions that will be more effective in converting leads into cli...

5 ways for Realtors to stand out online

Melissa posted this 1,517 Views

It's crowded. There's a lot going on in the online world, with a lot of voices trying to carve out their slice of the territory. It's easy to get swallowed up by all the websites, advertisements, offers, and noise. Yet, there are real estate agents who stand out from the crowd. They don't blend in. People know who they are and want to do business with them. Let's talk about how this can be you too. In today's post, we're going to share 5 tactics you can use to stand out online. 5. Inve...

Spring cleaning checklist for your REW website

Melissa posted this 1,024 Views

Spring has officially sprung, which means the busy buying and selling season is about to hit Realtors in most markets. We're confident you want to make this the best year ever, so it's time to ensure you're fully prepared to take on the seasonal crowds. Today, we're sharing a checklist to help you get started. Attract buyers & sellers to your site Now that people are going to start looking for properties in a serious way, you need to ensure you're the one they want to work with. Th...

9 free imagery tools to help take your site to the next level

Melissa posted this 1,105 Views

Images have a big impact on your website and sometimes you need to give them a little love to get the look just right. But before you start paying photographers to shoot and edit your photos, take a peek at the options already available to you on the World Wide Web. I talked to several marketing experts and graphic designers at REW to find out what their favorite no-cost imagery tools are. Without further ado, let's talk about our top 9 free imagery tools you can use to take your site to ...

How to use sold data to make your website awesome

Melissa posted this 989 Views

We're moving in a direction where big data is not only a big advantage but also a requirement to stay competitive. The companies that find smart ways to apply and intermingle data are going to be the most successful moving forward, because one of the best ways to improve user experience is to take complex information from numerous sources and present it in a way that's quick and easy to understand. You've already seen countless examples of this in action. Zillow is one obvious example, wh...

4 more Vision sites to inspire your next design

Melissa posted this 1,805 Views

REW clients have a knack for blowing us away with their creativity and design, and their adaptations of our sites rarely disappoint. When the first three Vision sites went live towards the end of 2017, we were thrilled to share them with you. It's been about four months since those first sites launched and it's exciting to see what our clients have managed to do in the meantime.  In fact, we're going to be featuring gorgeous client websites all week—starting today with Vision, ...

Using Action Plans to convert website leads

Melissa posted this 1,892 Views

Actions Plans are an awesome way to get organized and stay on top of lead follow up. They are essentially quick reminders to get in touch or perform a specific action, and can keep Realtors connected even when things get busy. In today's post, we're going to outline some example campaigns based on marketing and sales best practices. But it's absolutely critical that you test and revise these campaigns as needed. What works for one business won't resonate with another, so it's important yo...

How to make the most of your subdomain

Melissa posted this 1,120 Views

If you've received a new subdomain from your broker or franchise, congratulations! This is an exciting opportunity to make your mark on the digital world and stand apart from the crowd. The first thing you need to know about subdomains is that they're separate from the main domain. Subdomains are independent websites that build their own authority, share their own information, and require their own digital marketing campaigns. If you want to get all the awesome benefits that come along wi...

Motivating your team to use their new real estate website

Melissa posted this 1,003 Views

A brand new website is exciting, especially when you have big plans for how it will make your team more efficient. But motivating teams to use new technology can be a challenge and that's why we're here to help! In this post, we'll share a few ideas you can use to help improve adoption of your new real estate site. 1. Start small with quick wins We all love quick wins because they're motivating. One of the best ways to inspire your team is to help them make a small amount of progress o...

3 simple tips for filling out agent & office profiles

Melissa posted this 1,931 Views

One of the most powerful ways you can show off your team is through agent profiles and, if applicable, office profiles. This section of the site allows Realtors to give a strong first impression, reinforce their credibility, and share a little bit about themselves. Because the agent and office bios are actually quite similar in many ways, this post is going to focus on how to make the most of the agent profiles on the site, with some tips for office profiles thrown in too. 1. Add a fri...