REW Melissa

What Is Real Estate SEO?

REW Melissa posted this 478 Views

You've probably already heard of SEO, and you may even know that it's a popular website marketing strategy. But what is it? In a single sentence, Search Engine Optimization is the art and science of helping a website show up in search engines like Google. SEO helps a website gain greater visibility within the search engines for specific keywords that are likely to drive relevant, high quality traffic to that site. SEO matters to real estate agents because it can bring in some of the be...

Why Instant Lead Generation Software Is A Waste Of Your Time

REW Melissa posted this 224 Views

If you're using lead generation software to instantly create lists of potential new clients, it's time to stop. Sometimes people use the term "lead generation software" to refer to marketing or customer relationship management software, like REW CRM. That's software that allows you to capture and manage leads from your own site and landing pages, and it's not what I'm talking about in this post. Instead, this post addresses the type of lead generation software that tempts you into fill...

It's Time To Secure Your Website With HTTPS

REW Melissa posted this 327 Views

It's no secret that Google has been encouraging all website owners to convert to HTTPS, and we also started recommending HTTPS upgrades to REW clients back in 2014. But the stakes are getting higher and Google will be upping the ante next month. Here's the announcement Emily Schechter of Chrome's Security Team made in a recent blog post: "In January, we began our quest to improve how Chrome communicates the connection security of HTTP pages. Chrome now marks HTTP pages as &ld...

Introducing REW's Real Estate SEO Guide

REW Melissa posted this 325 Views

It is with great enthusiasm that I am sharing the newest resource in Real Estate Webmasters' collection: The Real Estate SEO Guide! There are a lot of guides out there that are comprised of random tips and ideas, but I wanted to do something a bit different. I wanted to tell Realtors exactly what they need to know to have a strong SEO foundation, without the distractions and redundancies that come along with more general SEO starter guides. Our SEO guide covers a lot of critical topics...

Choosing A 360 Camera For Your Real Estate Website

REW Melissa posted this 439 Views

It's an exciting time for real estate technology, as we step into the world of virtual reality through 360 images and other VR experiences. As many of you know, our brand new VR website features 360 immersion, allowing your clients and website viewers to take a step into a listing or community, right from the comfort of home. While we recommend using a professional photographer for your 360 Home page images and property listing photos, a DIY solution can work well for impressing prosp...

How To Get Your Site Live Ready In 8 Easy Steps

REW Melissa posted this 295 Views

REW sites are built to generate ROI and make you more money, but these two things can't happen until your site goes live. That's why we recommend getting your site online as quickly as possible, then refining content and pages as you begin to generate leads. Getting started on your brand new site can seem intimidating, but it doesn't have to be. We've put together this simple guide that tells you the 8 things you need to do to get your site up and running, in as few steps as possible. ...

SEO Content Experiments for Real Estate Websites

REW Melissa posted this 548 Views

I've been thinking a lot about "big picture" SEO strategies, and how we can apply them to the real estate industry. To start, there's convincing evidence that page one content continues to get longer, yet each industry also has its own content trends. Over the past couple weeks, I ran an experiment to help determine a better content baseline for the real estate industry. I looked at page one results for "[city] real estate" for 22 major cities across the United States and Canada, and reco...

3 Top SEO Lessons For Realtors From SMX Advanced

REW Melissa posted this 794 Views

Jacob and I just got back from SMX Advanced in Seattle and wow! It exceeded my expectations and we have so much information to share with you in the upcoming weeks. We'll be covering a lot of the lessons and concepts learned at SMX right here in the REW Blog, and I want to get us started with three major takeaways that our real estate clients can start applying to their websites, starting now: 3. A Mobile-First Index Is Coming We talked a lot about Google's upcoming Mobile-First...

Mastering High Resolution Images On Real Estate Websites

REW Melissa posted this 1,186 Views

Last month, I was putting together the final touches on the perfect page. Everything looked fantastic, and I sent it to one of the developers I had been working with, for a final technical review of the content. "The image is blurry." Pardon? I know my way around an image or two and was confident he made a mistake. I triple-checked for the second time, and confirmed it wasn't blurry in any of my desktop's browsers. Satisfied, I shared my conclusion with the developer. His response? ...

6 Real Estate Sites To Inspire Your Next Design

REW Melissa posted this 1,163 Views

Let's face it: real estate sites are changing every day. With so many potential features and styles, it can be hard to plan a new design without a little inspiration. Here, we've highlighted 6 phenomenal real estate websites that are guaranteed to inspire your next project. 6. Daniel Gale - www.danielgale.com The welcoming video on DanielGale.com is hard to miss, but the beauty of this real estate site goes well beyond it. The simple yet powerful Neighborhoods and Lifestyles sections a...