Melissa

5 signs it's time for your own real estate website

Melissa posted this 50 Views

A great website and strong online presence has become a base expectation for today's real estate agents. Many franchises and brokerages are helping their agents meet that expectation by providing basic websites, and we're seeing some major brands do an increasingly better job of this. Yet, there comes a time for every real estate agent when they need to step away from the generic offerings, venture out into the digital world, and create a website of their very own. In this post, we're goi...

Advanced SEO meta tags: canonical, noindex, nofollow & robots.txt

Melissa posted this 309 Views

Every week, we get questions about which meta tags a site should be using to achieve X result. In many cases, people are trying to accomplish relatively simple tasks with overly complicated methods. When it comes to SEO, the best message you can send to search engines is the simplest one. Here's a simple breakdown of the intended purpose of each tag, including examples of when and how they should be used. rel="canonical" Possibly the most misunderstood of meta tags, rel="canonical" ...

How to choose a domain name for your real estate site

Melissa posted this 625 Views

Choosing a domain for your site shouldn't be stressful, but it does require thoughtful planning. This easy guide will tell you how to choose a domain, and walk you through the details you should consider. Domain Authority How old is the domain? Generally speaking, the older a domain is, the more likely it is to have a history. That history can be extremely valuable if the site naturally earned links over the course of its time, which in turn builds domain authority. For this reason, yo...

How to handle navigation: primary & side navigation options

Melissa posted this 945 Views

We're going to sum up a lot of research right now: the best navigation for your website is the one that makes the most sense. That's it. REW websites come with two default navigation options: a primary navigation and a side navigation. For some of our older sites, the primary navigation takes the form of a mega menu. Our newer sites tend to utilize a drop down menu for the primary navigation. Regardless of which option your site has, the same principles are going to apply: Primary Navi...

Capture more leads on your REW site

Melissa posted this 589 Views

Capturing leads is one of the most important roles your REW website will play in your online marketing strategy. For many Realtors, the entire point of their website is to bring more clients to their business, which is why maximizing lead capture and conversion is critical. There are essentially three steps in the online lead conversion process: Driving traffic to the site (typically through SEO or PPC) Capturing leads from that traffic Converting those leads into clients ...

5 real estate SEO tips for Realtors

Melissa posted this 762 Views

There's a lot of high-level SEO information out there to help Realtors thrive, and search engine marketing is a practice that includes an immense level of detail. But sometimes we need to take a step back from the fine tuning and look at the bigger picture. The 5 real estate SEO tips in today's post help agents focus on that big picture and create a website that's well optimized. 5. Keep your community area focused When starting your site off, pick a city or handful of communities, ...

Subdomains versus autonomous sites: which should you use?

Melissa posted this 1,068 Views

Choosing whether you need your own autonomous domain can seem overwhelming, but the decision becomes a lot easier when you understand the main differences between autonomous sites and subdomain sites. First, let's take a quick look at the difference between subdomains and autonomous domains. To properly grasp the difference, we have to understand that domains come in three levels. The extension you choose for your domain—most likely .com or .ca in North America—is called th...

How to get real estate seller leads online

Melissa posted this 709 Views

We don't have to tell you that sellers represent a huge opportunity for real estate agents, because you already know that. But do you know how to attract and convert sellers? Two weeks ago, we talked about how to attract and convert buyer leads using your real estate website, and this week we're going to talk about how to get seller leads! Set yourself up to build relationships One of the major themes you're going to see us talk about in the coming months is relationships, and that's b...

How to get real estate buyer leads online

Melissa posted this 1,285 Views

As a website company, our absolute favourite way to get real estate buyer leads is online. Technology has already taken over the world, and its use is still growing rapidly, which makes this one of the best areas of opportunity for lead generation. In this blog, I'll tell you how to use the world wide web to get more real estate buyer leads. Step 1: Create an engaging foundation When we're planning to target buyers, we first need to ask ourselves an important question: "What are ...

Introducing REW CRM's Integrations: Happy Grasshopper, BombBomb, Zillow & dotloop

Melissa posted this 855 Views

Peanut butter and jelly. Wine and cheese. Football and friends. Sometimes it just makes sense to put two great things together. That's the case with the integrations we've added to the new REW CRM, all 4 of which partner with the REW platform to make a Realtor's job just a little easier. All of our partner integrations allow you to send leads who register on your site directly to the third-party platform, so you can utilize their features with your leads. There's no need to manually im...