Melissa

Image optimization & SEO for photos

Melissa posted this 2,576 Views

If you're looking for ways to supplement your SEO strategy, it's time to consider image optimization! Images are a vital addition to any page, but not everyone is aware that they present often untapped opportunities for SEO. Taking advantage of the extensive possibilities that image optimization delivers can boost an already strong SEO strategy. Not sure where to start? We've consolidated some of the most important ways to make your images as search engine and user-friendly as possible! ...

Launching a new real estate website with SEO

Melissa posted this 2 3,798 Views

Launching a brand new website is exciting, but ensuring it's SEO-ready can often seem like a daunting task. To help you get started, we've provided a simple overview of how to plan your site and start building out content! Start Small: Choose Your Focus Communities When working with a brand new site, it's best to start small and expand realistically. Begin by identifying your primary target areas and choose five focus communities to start with. Set your IDX settings in the backend of y...

Information architecture for SEO: creating SEO-friendly sites

Melissa posted this 1,460 Views

A well-planned, clear site architecture can offer numerous benefits for both users and search engines, which in turn can benefit your website in the long run. A strong information architecture should be the foundation from which you build out your website, and if you design your site right, your information architecture should never be in conflict with your SEO goals. Why A Clear Site Architecture Is Important The way a site is structured affects multiple aspects of your website: usabi...

Testing 360 photos on the new Ricoh Theta V

Melissa posted this 2,487 Views

When we first reviewed the best consumer-level 360 cameras for real estate websites, 4K cameras were only just starting to hit the market. In fact, most of the available cameras didn't have a 4K option, and that meant some pretty big limitations for showing off properties. At the time, I put the two 360 leaders—Samsung Gear 360 (2017) and Ricoh Theta S—to the test, and only felt confident recommending the Gear 360 to our clients. But we knew the technology was going to evolve ...

5 signs it's time for your own real estate website

Melissa posted this 1,139 Views

A great website and strong online presence has become a base expectation for today's real estate agents. Many franchises and brokerages are helping their agents meet that expectation by providing basic websites, and we're seeing some major brands do an increasingly better job of this. Yet, there comes a time for every real estate agent when they need to step away from the generic offerings, venture out into the digital world, and create a website of their very own. In this post, we're goi...

Advanced SEO meta tags: canonical, noindex, nofollow & robots.txt

Melissa posted this 1 1,673 Views

Every week, we get questions about which meta tags a site should be using to achieve X result. In many cases, people are trying to accomplish relatively simple tasks with overly complicated methods. When it comes to SEO, the best message you can send to search engines is the simplest one. Here's a simple breakdown of the intended purpose of each tag, including examples of when and how they should be used. rel="canonical" Possibly the most misunderstood of meta tags, rel="canonical" ...

How to choose a domain name for your real estate site

Melissa posted this 1 1,922 Views

Choosing a domain for your site shouldn't be stressful, but it does require thoughtful planning. This easy guide will tell you how to choose a domain, and walk you through the details you should consider. Domain Authority How old is the domain? Generally speaking, the older a domain is, the more likely it is to have a history. That history can be extremely valuable if the site naturally earned links over the course of its time, which in turn builds domain authority. For this reason, yo...

How to handle navigation: primary & side navigation options

Melissa posted this 1,750 Views

We're going to sum up a lot of research right now: the best navigation for your website is the one that makes the most sense. That's it. REW websites come with two default navigation options: a primary navigation and a side navigation. For some of our older sites, the primary navigation takes the form of a mega menu. Our newer sites tend to utilize a drop down menu for the primary navigation. Regardless of which option your site has, the same principles are going to apply: Primary Navi...

Capture more leads on your REW site

Melissa posted this 1,440 Views

Capturing leads is one of the most important roles your REW website will play in your online marketing strategy. For many Realtors, the entire point of their website is to bring more clients to their business, which is why maximizing lead capture and conversion is critical. There are essentially three steps in the online lead conversion process: Driving traffic to the site (typically through SEO or PPC) Capturing leads from that traffic Converting those leads into clients ...

Getting Secure With HTTPS / SSL On REW Websites

Melissa posted this 2 3,204 Views

Google recently announced that it now gives a slight SEO boost to sites that utilize HTTPS encryption by default, with strongly implied plans to make this ranking signal even more important in the future. A ranking signal is essentially a factor within an algorithm, and search engines use hundreds of different ranking signals to determine exactly where each site deserves to rank. Search engines generally keep the specifics of these ranking signals under lock and key, until they want ...