Melissa

Getting Secure With HTTPS / SSL On REW Websites

Melissa posted this 2 2,938 Views

Google recently announced that it now gives a slight SEO boost to sites that utilize HTTPS encryption by default, with strongly implied plans to make this ranking signal even more important in the future. A ranking signal is essentially a factor within an algorithm, and search engines use hundreds of different ranking signals to determine exactly where each site deserves to rank. Search engines generally keep the specifics of these ranking signals under lock and key, until they want ...

5 real estate SEO tips for Realtors

Melissa posted this 1,369 Views

There's a lot of high-level SEO information out there to help Realtors thrive, and search engine marketing is a practice that includes an immense level of detail. But sometimes we need to take a step back from the fine tuning and look at the bigger picture. The 5 real estate SEO tips in today's post help agents focus on that big picture and create a website that's well optimized. 5. Keep your community area focused When starting your site off, pick a city or handful of communities, ...

Subdomains versus autonomous sites: which should you use?

Melissa posted this 1,734 Views

Choosing whether you need your own autonomous domain can seem overwhelming, but the decision becomes a lot easier when you understand the main differences between autonomous sites and subdomain sites. First, let's take a quick look at the difference between subdomains and autonomous domains. To properly grasp the difference, we have to understand that domains come in three levels. The extension you choose for your domain—most likely .com or .ca in North America—is called th...

How to get real estate seller leads online

Melissa posted this 1,349 Views

We don't have to tell you that sellers represent a huge opportunity for real estate agents, because you already know that. But do you know how to attract and convert sellers? Two weeks ago, we talked about how to attract and convert buyer leads using your real estate website, and this week we're going to talk about how to get seller leads! Set yourself up to build relationships One of the major themes you're going to see us talk about in the coming months is relationships, and that's b...

How to get real estate buyer leads online

Melissa posted this 2,356 Views

As a website company, our absolute favourite way to get real estate buyer leads is online. Technology has already taken over the world, and its use is still growing rapidly, which makes this one of the best areas of opportunity for lead generation. In this blog, I'll tell you how to use the world wide web to get more real estate buyer leads. Step 1: Create an engaging foundation When we're planning to target buyers, we first need to ask ourselves an important question: "What are ...

Introducing REW CRM's Integrations: Happy Grasshopper, BombBomb, Zillow & dotloop

Melissa posted this 1,600 Views

Peanut butter and jelly. Wine and cheese. Football and friends. Sometimes it just makes sense to put two great things together. That's the case with the integrations we've added to the new REW CRM, all 4 of which partner with the REW platform to make a Realtor's job just a little easier. All of our partner integrations allow you to send leads who register on your site directly to the third-party platform, so you can utilize their features with your leads. There's no need to manually im...

How to make exciting email campaigns for real estate

Melissa posted this 1,447 Views

You already know that converting leads is all about building strong relationships, but how are you supposed to create meaningful connections with people you've never met? It's actually easier than you might think! Automated email campaigns, also called drip campaigns, play an important role in your lead follow up strategy, and can help you convert leads into clients. But you often only get one shot to get it right. Today, I'm going to go over some style suggestions that can help you ju...

What is real estate SEO?

Melissa posted this 1,368 Views

You've probably already heard of SEO, and you may even know that it's a popular website marketing strategy. But what is it? In a single sentence, Search Engine Optimization is the art and science of helping a website show up in search engines like Google. SEO helps a website gain greater visibility within the search engines for specific keywords that are likely to drive relevant, high quality traffic to that site. SEO matters to real estate agents because it can bring in some of the be...

Why Instant Lead Generation Software Is A Waste Of Your Time

Melissa posted this 1,142 Views

If you're using lead generation software to instantly create lists of potential new clients, it's time to stop. Sometimes people use the term "lead generation software" to refer to marketing or customer relationship management software, like REW CRM. That's software that allows you to capture and manage leads from your own site and landing pages, and it's not what I'm talking about in this post. Instead, this post addresses the type of lead generation software that tempts you into fill...

It's Time To Secure Your Website With HTTPS

Melissa posted this 1,333 Views

It's no secret that Google has been encouraging all website owners to convert to HTTPS, and we also started recommending HTTPS upgrades to REW clients back in 2014. But the stakes are getting higher and Google will be upping the ante next month. Here's the announcement Emily Schechter of Chrome's Security Team made in a recent blog post: "In January, we began our quest to improve how Chrome communicates the connection security of HTTP pages. Chrome now marks HTTP pages as &ld...