Melissa

Introducing REW's Real Estate SEO Guide

Melissa posted this 1 1,175 Views

It is with great enthusiasm that I am sharing the newest resource in Real Estate Webmasters' collection: The Real Estate SEO Guide! There are a lot of guides out there that are comprised of random tips and ideas, but I wanted to do something a bit different. I wanted to tell Realtors exactly what they need to know to have a strong SEO foundation, without the distractions and redundancies that come along with more general SEO starter guides. Our SEO guide covers a lot of critical topics...

Choosing A 360 Camera For Your Real Estate Website

Melissa posted this 2,313 Views

It's an exciting time for real estate technology, as we step into the world of virtual reality through 360 images and other VR experiences. As many of you know, our brand new VR website features 360 immersion, allowing your clients and website viewers to take a step into a listing or community, right from the comfort of home. While we recommend using a professional photographer for your 360 Home page images and property listing photos, a DIY solution can work well for impressing prosp...

How To Get Your Site Live Ready In 8 Easy Steps

Melissa posted this 1,130 Views

REW sites are built to generate ROI and make you more money, but these two things can't happen until your site goes live. That's why we recommend getting your site online as quickly as possible, then refining content and pages as you begin to generate leads. Getting started on your brand new site can seem intimidating, but it doesn't have to be. We've put together this simple guide that tells you the 8 things you need to do to get your site up and running, in as few steps as possible. ...

SEO Content Experiments for Real Estate Websites

Melissa posted this 1,263 Views

I've been thinking a lot about "big picture" SEO strategies, and how we can apply them to the real estate industry. To start, there's convincing evidence that page one content continues to get longer, yet each industry also has its own content trends. Over the past couple weeks, I ran an experiment to help determine a better content baseline for the real estate industry. I looked at page one results for "[city] real estate" for 22 major cities across the United States and Canada, and reco...

3 Top SEO Lessons For Realtors From SMX Advanced

Melissa posted this 1,637 Views

Jacob and I just got back from SMX Advanced in Seattle and wow! It exceeded my expectations and we have so much information to share with you in the upcoming weeks. We'll be covering a lot of the lessons and concepts learned at SMX right here in the REW Blog, and I want to get us started with three major takeaways that our real estate clients can start applying to their websites, starting now: 3. A Mobile-First Index Is Coming We talked a lot about Google's upcoming Mobile-First...

Mastering high resolution images on real estate websites

Melissa posted this 2,226 Views

Last month, I was putting together the final touches on the perfect page. Everything looked fantastic, and I sent it to one of the developers I had been working with, for a final technical review of the content. "The image is blurry." Pardon? I know my way around an image or two and was confident he made a mistake. I triple-checked for the second time, and confirmed it wasn't blurry in any of my desktop's browsers. Satisfied, I shared my conclusion with the developer. His response? ...

6 Real Estate Sites To Inspire Your Next Design

Melissa posted this 2,002 Views

Let's face it: real estate sites are changing every day. With so many potential features and styles, it can be hard to plan a new design without a little inspiration. Here, we've highlighted 6 phenomenal real estate websites that are guaranteed to inspire your next project. 6. Daniel Gale - www.danielgale.com The welcoming video on DanielGale.com is hard to miss, but the beauty of this real estate site goes well beyond it. The simple yet powerful Neighborhoods and Lifestyles sections a...

Top 4 SEO Mistakes That Hurt You & Your Site

Melissa posted this 2 8,195 Views

We live and breathe SEO here in the writing department at REW, which means we see all the incredibly awesome things that are happening in the SEO world. It also means that we see the site-crippling mistakes people are making, and those aren't quite as awesome. Here's a list of the biggest repeat offenders I see in my day-to-day and an explanation of why they're bad: 1. Outdated Practices One of the most common problems with modern SEO is an unwillingness to adapt. SEO is constantly evo...

Social Media Management Platforms To Save You Time: Buffer, Hootsuite & Sprout Social

Melissa posted this 833 Views

Taking on social media can be a daunting task--and extremely time consuming, too. But thanks to a wide medley of syndication products, managing your social media is easier than ever! When time is money, this efficiency can equal significant savings. For that reason, we highly recommend investing in a social media management platform, freeing up your team's time for other important tasks! I've put together a quick run-down on three of the most popular social media management platforms to s...

An Intro To SEO: FAQs & Need-To-Knows For REW SEO Clients

Melissa posted this 1 2,994 Views

Edit: Updated June 8, 2015 General SEO Questions What is SEO? Search engine optimization is a set of actions and standards intended to increase the amount of relevant, organic search traffic to a site. It can be seen as an alternative to paid traffic (like PPC) and traditional offline marketing; those are short-term solutions, whereas SEO has long-term benefits. The act of SEO is a complex and constantly evolving process, which requires time, dedication and technical know-how to ...