Beginner's SEO

Top 4 SEO Mistakes That Hurt You & Your Site

Melissa posted this 2 8,528 Views

We live and breathe SEO here in the writing department at REW, which means we see all the incredibly awesome things that are happening in the SEO world. It also means that we see the site-crippling mistakes people are making, and those aren't quite as awesome. Here's a list of the biggest repeat offenders I see in my day-to-day and an explanation of why they're bad: 1. Outdated Practices One of the most common problems with modern SEO is an unwillingness to adapt. SEO is constantly evo...

An Intro To SEO: FAQs & Need-To-Knows For REW SEO Clients

Melissa posted this 1 3,387 Views

Edit: Updated June 8, 2015 General SEO Questions What is SEO? Search engine optimization is a set of actions and standards intended to increase the amount of relevant, organic search traffic to a site. It can be seen as an alternative to paid traffic (like PPC) and traditional offline marketing; those are short-term solutions, whereas SEO has long-term benefits. The act of SEO is a complex and constantly evolving process, which requires time, dedication and technical know-how to ...

Your Search Engine Rankings Don't Matter (& The Metrics That Do!)

Melissa posted this 7 2,838 Views

It would be a lie to say I don't get excited when one of my client sites starts ranking on the first few pages for a major keyword. It feels like months of hard work is finally paying off, and that's awesome! But after a celebratory high-five with the next person I see in the hallway, it's time to settle down and get back to an unfriendly SEO reality: search engine rankings don't actually matter. If you're looking at your website's success in terms of where you think your link is placing ...