Michael C

SEO for real estate: a guide to optimizing your pages

Michael C posted this 2,129 Views

We’ve all heard the old adage, “Content is King.” But how your content is structured on each page is just as important as the content itself. Internet users are a fickle breed, so you want to make sure you present the most important, interesting and valuable content prominently, at the top of the page. In terms of a page that is highly optimized for search engines, there are specific places you should make sure you feature your main targeted keywords. This is, of course,...

All you ever wanted to know about 301 redirects & content transfers

Michael C posted this 1,960 Views

So, you’ve just purchased your first Real Estate Webmasters website. First of all, congratulations – you’re well on your way to increased organic traffic and more leads. Secondly, you should consider how to handle your existing website. Depending on your situation, your website may have been a part of your life and your business for years. You’ve diligently created content across many of the different community pages, as well as a number of helpful guides, FAQs ...

Optimized Meta Descriptions For Real Estate SEO

Michael C posted this 2,180 Views

The search engine results page, or SERPs if you’re in the mood for some SEO jargon, quickly becomes a monotonous sea of blue links – green and black text. With so much going on, how does one stand out from the rabble? Your best bet for encouraging users to click through to your real estate website is a well-thought-out, engaging and eye-catching meta description. That’s the brief block of text that appears right under the blue title and link in search results. The ...

7 Ideas To Try on Your Real Estate Blog

Michael C posted this 1,532 Views

So, you’ve decided to start a blog. Great! You’ve read all about the benefits of blogging: keeping your website up-to-date with relevant and timely content, capturing long-tail keyword traffic and building a following. But where should you start? Making the decision to start a blog is one thing, but maintaining a consistent and a steady stream of top-notch content is another animal altogether. Luckily for you, the real estate industry can be complex, so there is a wealth...

Intrusive Interstitials: How will Google's New Update Affect Me?

Michael C posted this 680 Views

A few months ago, we here in the SEO department started talking about the announced interstitial update from Google, in particular that pages with intrusive interstitials will be devalued in mobile SERPs. Note, this update does not apply to traffic from sources other than Google’s mobile search. This change is on a page-by-page basis only, so the devaluation of one page in the mobile search results will not impact your other pages, or your website as a whole. So what is an intr...