There's a pathway to success that almost every real estate agent we work with has followed. It starts with a website to help users find information quickly and efficiently. Then, real estate agents add in digital marketing services, using PPC and eventually SEO to drive more leads to their site. Once this is done, our clients start seeing significant improvements in lead generation.
But then their progress stops. The leads accumulate, yet nothing happens. We've watched agents generate more leads than they can handle, yet... no sales. In the end, these agents end up thinking their leads are garbage and their website investment was a waste of money.
What went wrong?
They only did half the job. These agents didn't realize that lead generation is…