Your Google Adwords quality score will directly impact your ad costs and visibility, and therefore ROI, which makes it an extraordinarily important metric to pay attention to if you're managing a real estate PPC campaign.

Here at REW, we take care of quality score for all our clients, letting them focus their time and energy on real estate. However, if you're tackling your own campaigns, this is what you need to know about Google's quality scores:

What is Quality Score?

Every ad in Google Adwords is given a quality score, and this quality score directly reflects how good Google thinks your ads are. Google created quality score to help improve the user experience, by ensuring that advertisers created ads that are likely to be of interest to the