Tagged : PPC

Found 2 blog entries tagged as "PPC".

The new Real Estate Webmasters (REW) Renaissance platform has quickly gained dominance in the marketplace, especially at the enterprise level. But what many don’t know is that it almost didn’t happen. Here’s the story of REW’s journey from critical crossroads to game-changing innovation.

 

 

For Renaissance, it all began with a castaway.

It was early March 2020 and Tom Hanks came down with COVID-19. Real Estate Webmasters was attending the Leading Real Estate Companies of the World® conference at the Wynn in Las Vegas, and they were told they must pack up and leave early—there may have been exposure to the virus at the event.

Until then, people had been watching the news and were starting to recognize that the coronavirus was

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Click here to view the PDF version of this case study.

The Challenge

PPC case study 1Gary Zimmel first came to Real Estate Webmasters because he wanted a new website for his brokerage, Challenge Realty, in Edmonton, AB. That website, MyEdmontonHomeFinder.com, went live on January 6, 2015, and a PPC campaign for the site was launched January 16, 2015.

Gary started a PPC campaign because he wanted a website that would pay for itself, while also helping his real estate team of close to 100 agents secure more clients. New agents would be able to get a foot in the door, while experienced agents would have a steady stream of client traffic.

"The reason why we started Pay Per Click was to not only help our new people out, but to help established realtors, if they

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