Recently I gave a talk about internet marketing and SEO for real estate at the Ohio Association of Realtors. 

During my talk, I discussed how companies like Zillow, Redfin, and Realtor (dot) com have convinced the whole real estate world that doing search engine optimization for real estate is impossible. 

Don't even try! (They say). 

Just pay us for the leads because we are the only companies that can rank since we have so much authority in the search engines. You can never win! 

And it's worked! At this point, most brokers, teams, and agents don't even consider SEO since they think it is too hard, too expensive and they feel like they won't get any benefits from their effort.

And they're wrong! In fact, because so many people have given

I want to talk about domain authority and how it applies to SEO for real estate websites. 

This is an SEO topic that I think most Realtors® Team leaders, Brokers, and even real estate SEO experts don’t have a strong grasp on, yet it is one of the most important factors in ranking a website.

First, let’s make a distinction between “on page” and “off-page” SEO,

On-Page SEO For Real Estate: 

On-page SEO is what you can physically do or have your team of programmers, designers, writers, and SEO people do to your website. This is the stuff Real Estate Webmaster’s SEO experts do for you when you hire us. 

Some of the things we do are: 

• Keyword research

• Competitor analysis

• Title Optimization

• Meta Descriptions

Unless you're a real estate SEO expert, upgrading your site can be scary.

You've worked hard to build up authority, earn traffic, and create a system that effectively generates leads.

Therefore, it's understandable that one of the most common questions we get when people are considering an upgrade is, "Will this hurt my SEO?"

The short answer is "no."

Completed properly, an upgrade shouldn't have any negative impact on the authority you've built. If anything, it should only help. Here's what you need to know:

Steps of a proper REW website upgrade

A proper REW website upgrade is simple:

1. Transfer - All content is automatically transfered by REW in its current state to the new website
2. Format - Go through the website and reformat