I want to talk about domain authority and how it applies to SEO for real estate websites.
This is an SEO topic that I think most Realtors® Team leaders, Brokers, and even real estate SEO experts don’t have a strong grasp on, yet it is one of the most important factors in ranking a website.
First, let’s make a distinction between “on page” and “off-page” SEO,
On-Page SEO For Real Estate:
On-page SEO is what you can physically do or have your team of programmers, designers, writers, and SEO people do to your website. This is the stuff Real Estate Webmaster’s SEO experts do for you when you hire us.
Some of the things we do are:
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Keyword research
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Competitor analysis
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Title Optimization
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Meta Descriptions