I want to talk about domain authority and how it applies to SEO for real estate websites. 

This is an SEO topic that I think most Realtors® Team leaders, Brokers, and even real estate SEO experts don’t have a strong grasp on, yet it is one of the most important factors in ranking a website.

First, let’s make a distinction between “on page” and “off-page” SEO,

On-Page SEO For Real Estate: 

On-page SEO is what you can physically do or have your team of programmers, designers, writers, and SEO people do to your website. This is the stuff Real Estate Webmaster’s SEO experts do for you when you hire us. 

Some of the things we do are: 

• Keyword research

• Competitor analysis

• Title Optimization

• Meta Descriptions

Unless you're a real estate SEO expert, upgrading your site can be scary.

You've worked hard to build up authority, earn traffic, and create a system that effectively generates leads.

Therefore, it's understandable that one of the most common questions we get when people are considering an upgrade is, "Will this hurt my SEO?"

The short answer is "no."

Completed properly, an upgrade shouldn't have any negative impact on the authority you've built. If anything, it should only help. Here's what you need to know:

Steps of a proper REW website upgrade

A proper REW website upgrade is simple:

1. Transfer - All content is automatically transfered by REW in its current state to the new website
2. Format - Go through the website and reformat

What are sitelinks?

Sitelinks are the smaller links that sometimes display below a site's primary link in the search results. Sitelinks are most likely to appear when someone searches for a specific company name or domain, offering quick links to the pages of the site Google thinks a user is most likely to be interested in.

What is the benefit of sitelinks?

The biggest benefit of sitelinks is the amount of visual real estate they take up on the search engine results page (SERP). We've seen anywhere from 4 to 10 sitelinks, which represents a large portion of the overall results page. Studies have shown that when a user is presented with sitelinks, their odds of clicking through to the site increase.

How do I get sitelinks?

Sitelinks

Real Estate Image Optimization & SEO

If you're looking for ways to supplement your real estate SEO strategy, it's time to consider image optimization!

Images are a vital addition to any page, but especially for real estate websites where beautiful listing photos are often front and center.

However, not everyone is aware that images present untapped opportunities for boosting their SEO strategy, which is why we've consolidated some of the most important ways to make your images as search engine and user-friendly as possible!

Image Optimization For Real Estate: Quality vs Performance

While optimizing images is crucial for ensuring a fast and responsive website, it is also important to not compromise the quality of your real estate

A well-planned, clear site architecture can offer numerous benefits for both users and search engines, which in turn can benefit your website in the long run. A strong information architecture should be the foundation from which you build out your website, and if you design your site right, your information architecture should never be in conflict with your SEO goals.

Why A Clear Site Architecture Is Important

The way a site is structured affects multiple aspects of your website: usability, rankings, and conversions. Information architecture should be designed to help visitors to your site accomplish their goals quickly and effortlessly, and should make it easy for search engines to crawl your site.

On any one page, search engines must be able to

I'm often asked what will be included in an REW SEO project by smart Realtors who are looking to enhance their digital marketing strategy. The truth is that every single project at REW is a bit different, because we look at your company, competition, and opportunity within your market, and then develop a strategy accordingly.

Your designated SEO expert will be able to create an individualized strategy for your site and share it with you fairly early into your project. In the meantime, let's take a look at what we plan to accomplish for every new SEO project that comes across our desks.

We want to transfer existing content

If you have existing content on an old site, our first activity will be evaluating what you have and determining what is worth

There's a lot of high-level SEO information out there to help Realtors thrive, and search engine marketing is a practice that includes an immense level of detail. But sometimes we need to take a step back from the fine tuning and look at the bigger picture.

The 5 real estate SEO tips in today's post help agents focus on that big picture and create a website that's well optimized.

5. Keep your community area focused

When starting your site off, pick a city or handful of communities, and then focus. Create as much content as you can about that area, write everything you know about it, go out and take photos that nobody else has, and ultimately make your site the single best resource out there for learning about real estate in it.

Focusing on a

So, you want to be #1 on Google. It's the most common reason people stumble upon SEO, and ultimately look to hire a real estate SEO expert. While there are plenty of high quality experts out there, it can be hard to identify them and there are still some shady folks out there looking to make a fast buck off trusting real estate agents who are none-the-wiser.

Hiring the wrong person can be a costly, if not devastating expense, which is why we want to help you choose the right expert from the get-go. Here are some important qualities you'll find in a real estate SEO expert worth hiring:

5. They Tell You The Hard Truth

If you tell an SEO that you want to be #1 and all they say is, "Great, you got it!" it's time to run for the hills. The real estate

Updated January 19, 2022

What is SEO?

Search Engine Optimization (SEO) is a set of actions and standards intended to increase the amount of relevant, organic search traffic to a site.

SEO is a complex and constantly evolving process, which requires time, dedication and technical know-how to master.

It includes everything from page set-up and content building to link-earning initiatives. It also requires thoughtful analysis, ongoing research, and a comprehensive understanding of how search engines and their users operate.

SEO should be seen as a complementary marketing strategy to paid traffic (PPC) and traditional offline marketing.

Why is user experience important for SEO?

A search engine's primary goal is to return search results