Recently I gave a talk about internet marketing and SEO for real estate at the Ohio Association of Realtors. 

During my talk, I discussed how companies like Zillow, Redfin, and Realtor (dot) com have convinced the whole real estate world that doing search engine optimization for real estate is impossible. 

Don't even try! (They say). 

Just pay us for the leads because we are the only companies that can rank since we have so much authority in the search engines. You can never win! 

And it's worked! At this point, most brokers, teams, and agents don't even consider SEO since they think it is too hard, too expensive and they feel like they won't get any benefits from their effort.

And they're wrong! In fact, because so many people have given

We’ve all heard the old adage, “Content is King.” But how your content is structured on each page is just as important as the content itself. Internet users are a fickle breed, so you want to make sure you present the most important, interesting and valuable content prominently, at the top of the page.

In terms of a page that is highly optimized for search engines, there are specific places you should make sure you feature your main targeted keywords. This is, of course, an important step in ensuring that search engine crawlers understand the intent of your page, but it also helps orient human users as well.

Meta Information

The meta information is the content that will be displayed at the top of your web page browser window and in the search