If you don't have an SSL certificate on your website, you need to change that.

Once a nice-to-have, SSL certificates are now as necessary as having a URL.
You can not, should not, and will not have a successful website without one.

Althought Google led the way, other browsers are following suit: your site will be penalized severely without the proper security settings in place. Let's go through some of the most commonly asked questions about SSL certificates:

Do I Need an SSL Certificate for my website?

Yes. Absolutely. Oui. Sì. Shì. Ja. Ae. Yebo. Hai.

An SSL certificate is way to tell both your website visitors and search engines that your site is safe, and secure. Without one, Google (and other search engines) will mark your site as

Towards the end of 2017, we surveyed close to 300 real estate agents across North America, checking in with nearly 200 of those Realtors to find out where they plan to spend their marketing budgets in 2018.

We broke the agents into three cohorts based on GCI:

• GCI under $100,000
• GCI between $100 - $300,000
• GCI above $300,000

Then we asked them whether they intend to spend less, the same, or more in several areas of marketing to figure out where their investments were going to go. Here's what we discovered:

Web Platform Spending

At least one in four Realtors plan to spend more on their web platform in the 12 months following the survey. In contrast, only 1 in 10 Realtors intends to spend less. That means the vast majority of

We live and breathe SEO here in the writing department at REW, which means we see all the incredibly awesome things that are happening in the SEO world. It also means that we see the site-crippling mistakes people are making, and those aren't quite as awesome. Here's a list of the biggest repeat offenders I see in my day-to-day and an explanation of why they're bad:

1. Outdated Practices

One of the most common problems with modern SEO is an unwillingness to adapt. SEO is constantly evolving and developers who don't do the same will fall behind. I see a lot of people ignoring the advice of their SEO expert because they know a guy who had "Method X" work and by gosh, he got leads! Unfortunately, Method X is often some spammy link exchange strategy

It would be a lie to say I don't get excited when one of my client sites starts ranking on the first few pages for a major keyword. It feels like months of hard work is finally paying off, and that's awesome! But after a celebratory high-five with the next person I see in the hallway, it's time to settle down and get back to an unfriendly SEO reality: search engine rankings don't actually matter.

If you're looking at your website's success in terms of where you think your link is placing on the search engine results page, it's time to switch your perspective. Here's why:

1. Search Engine Results Are Personalized

Do you feel like Google has been stalking your internet activity? That's not paranoia. Not only is Google paying attention to what you