As I’m migrating all of my data into REW from another CRM, I’m working through entering all of my deals and I have a question for everyone related to some KPI’s. The deals module has a field for sources. If you set this up correctly it can be a really great tool to measure ad spend, cost per deal, etc. I have clients that I have acquired through PPC but then I have done more transactions with them since their first transaction. For instance, I had a lead hit my site in January 2022, we bought a house in March 22 and then this year I sold that same house and we bought 3 other investment properties.
What are your thoughts on how to measure their source? The first sale will be built into the January 2022 PPC spend but this year’s transactions don’t exactly come from that months spend but then again, they kind of do. How would some of you measure that? Do they become part of your sphere? if so, when do you consider them a sphere vs acquired via paid advertising?