This is a great question!
First, here is a walkthrough to help you setup your enhanced listing.
I wanted to touch on the marketing side of things as well.
Enhanced Listings & SEO
You definitely want to take advantage of Discover's built-in Enhanced Listing feature.
Now, more than ever, SEO is your friend. Setting up an enhanced listing will help to map that specific listing to your site, helping your website score for that particular set of keywords (like the street name or address).
It will also help with your local search rankings, which is something that Google is increasingly adding more value to.
Follow Morgan's advice above ☝ on things to keep in mind.
If you are looking for an example to follow, check out the Jacqueline Thompson Group. They do a great job using the Enhanced Listings feature.
Blog Posts & Listings
Many of our most successful clients also do blog posts for their listings as well.
This will do a few different things for you:
- Add value for your sellers
- Add value for your readers
- Give long-term value for SEO
- ...and of course, bring more eyeballs to your website!
Add value for your readers
Right now, we have a lot of buyers whose only option is looking online for listings. That means that you need to stand out for the regular channels and add more value.
Blogging your listing is first a great way to add value to your listing. Especially during these times, it lets you highlight many of the property features you would typically lean-on during a showing or an open house.
Terri McAuley has consistently done a great job at this. In the Chicago market, she highlights her "Coming Soon" listings. She uses blogs to highlight features that are meaningful to her target lead, walking the reader through, touching on things that she knows her ideal buyers will get excited about.
See the full post here.
Add value for your sellers
If you have a property that you are listing, then you want to instill confidence in your seller that you are using every marketing tool at your disposal, in a meaningful way.
Blog posts are a quick win for this.
Not only can you speak about the listing, but you can also speak about the neighbourhood. That gives you the benefit of getting some SEO credibility for those neighbourhood search terms, which can turn into future leads when their neighbours are looking to sell as well.
Scott Lissa dominates his market, here is one of his:
In his blog post, he highlights not only the property, but the area and amenities as well.
Notice that he links to the full listing right "above the fold", giving your readers an immediate CTA (call-to-action).
Quite often REALTORS® will do this for just their more exclusive listing. Scott provides this for any of his clients, and gets great results!
See here for the full post.
You are lucky. REW websites are built for this. It is wonderful to see you using this time to get intimate with your template features. If you have any further questions, please don't hesitate to reach out.
We are here for you!
REW Corporate Marketing