Should I do PPC?

In this era of digital marketing, PPC is by far one of the best spends for advertising.

This quickly evolving marketing field yields the highest ROI on marketing spend, and has become so efficient over its evolution that it is the #1 recommended means to promote your business online successfully

Here are some of the most asked questions around PPC:

Should I do PPC?

The simplest answer is yes!

If you aren’t already running PPC campaigns, there is no quicker way to generate leads than PPC. Even if too many leads is your issue, then PPC can also generate recruitment leads.

PPC is all about rapid growth.

What is PPC?

PPC, short for Pay-Per-Click Advertising is the most efficient and cost-effective lead generation tool.

Here is a great explanation about what PPC means in real estate.

What is the cost per lead?

It depends on your market, but your costs can be as low as $2 per lead. In busier markets, costs can vary.

For a longer explanation, read “How Much Does Real Estate PPC Cost”.

How does it work?

In it's most basic form, PPC essentially works like this:

You run an ad, a potential lead clicks on your ad, and is routed to your landing page. You pay only for the click.

This is determined through an auction, which is explained in greater detail here.

Where will my PPC ad appear?

Search engine results pages and/or in the extensive Google Display Network (up to 90% of the WORLD's internet users).

The Google Display Network can include over two million websites, mobile apps, YouTube, Gmail, Blogger, and hundreds of other top platforms.

Learn more about the Google Display Network.

Is there a good ROI on PPC Advertising?

There is a GREAT ROI on PPC Advertising.

Typically we see a 2-10X expected ROI. The exact increase on ROI depends on your total PPC spend and your market. Your PPC Specialist can help you determine what this looks like for your market.

Read more about the ROI of PPC in real estate.

Is REW a Google Partner?

Yes! REW has a long-standing relationship with Google, and the REW team of specialists are leaders in PPC for real estate.


Is PPC easy to set up?

Your PPC campaign can be up and running right away, and you can start seeing results in a matter of days.

How do I start running PPC ads?

Reach out to your account manager to get started with PPC today, or email for more info.