It’s important to dissect these numbers a bit more: Surely 90% of the leads are not bad phone numbers (it sounds as though you are lumping all of those items “bad phone numbers” “casually searching” “not interested” “6-12 months” etc) all into one bucket. That won’t serve you well. You need the data. For instance I run my wife’s campaign and I would say actually 90%+ of our leads have good phone numbers BUT we do get a lot of the same objections “just looking, long time frame, etc”
There are lots of things to say about this but here is a bit of insight:
#1: On timeframes: This is often true. You can sometimes get a lead that is “right now” but many are of the nurture category and you need to put them on a drip and action plan. The deals don’t always come in the first couple of months, you’re creating a database and these leads you should be working actively and passively over years.
2: Expectations: In your first year if you work them all property your target is really only 1-2% of the gross (because again you’re right, most won’t engage). So if you’re averaging 100 leads a month on a 12 month cycle that will be 12 deals.
3: Working leads consistently: This is the big one. Everyone gives up after 1 text, 2 calls and setting an email drip. This is not the way to conversion. You need to have great notes and track when you’re not having success so you can call / text at different times. In 2-3 months at 200 leads you should at least have good notes on many of those leads in terms of where they are in the buying cycle, if they are pre-approved, have key dates added to CRM etc
4: Our job is sales: “Casually looking” and “longer timeframe” are often objections to handle. Many folks will start looking earlier if we use our skills to talk about market conditions and not missing the best deals. As for being non committal, what consumer isn’t when approached by a sales person. When you want to buy a car, and a sales person approaches you, what do you do? “Sorry just looking” (until you find one you like then you will go get them) - being great at telesales means engaging past the objection.
Sorry you’re frustrated but it sounds like the leads are there, and leads are gold. You just need the right expectations and time block / process to close them.