Real Estate Custom IDX
Elevate your website with IDX feeds for your specific requirements.
Built in MLS solutions. Real Estate Webmasters' custom IDX filters help you better represent your brand and can target the the clients that you want for your business.
- Performance
- 100 out of 100
- Accessibility
- 100 out of 100
- Best practices
- 100 out of 100
- SEO
- 100 out of 100
Verifiable with a third-party tool on any client site below.
Trusted by teams and brokerages across North America
Watch the Walkthrough Video
The problem
You outclass the competition in a specific area. You need a website that showcases that.
Custom feeds can be pricey and can vary in effectiveness. A great agency works with you to deliver the right listings to your potential clients.
We’re the answer
We're focused on your brand—and that means the right integrations.
We go above and beyond the standard MLS feed. From augmenting IDX data to changing the feed entirely, our custom IDX services allow you to best represent what you do. Our clients—Visionaries, Optimizers, Attractors—are interested in going above what is considered standard and ordinary. Real Estate Webmasters is right there with you.
The REW Proven Process: Creativity Equals New Ways Of Thinking
The only limit is what you can imagine
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Consult
We find out what you need—your market, your goals, and what winning looks like.
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Create
Our teams—SEO, PPC, Programming, Design, QA, Project Management—utilize AI in the development process.
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Review
Although AI is a tool, it does not replace humans. We ensure that everything is carefully reviewed before being published.
How REW works
Look. Rank. Convert.
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Look
An amazing brand
Design that matches the level you operate at — no custom project needed.
Award-winning designs
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Rank
Great SEO and AI rankings
Found on Google and inside AI answers from ChatGPT, Claude and Gemini.
100/100 across Google’s four PageSpeed categories
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Convert
Generate more leads
Listings in front of the visitor immediately, then straight to the agent.
Lead alerts by text, email and push in seconds
What is Custom IDX?
A custom IDX (or built in MLS Solution) is one where we take the data in raw form and build a completely integrated IDX solution. The MLS search is "part of the website". Because of this integration, the IDX becomes what is known as spiderable - meaning search engines can crawl the data on your REW website and will list all listings you showcase (yours and those of other Realtors) as pages of your site. This drives traffic to your site for all MLS listings and generates hundreds of additional leads every year.
What does Custom IDX Mean?
Completely matches your custom design - with a custom IDX we match your built in IDX to your REW website. Our team of programmers and designers work to custom skin every part of your MLS solution - color matching search results, details pages, inquiry features, maps and more!
Be completely different than the competition - at Real Estate Webmasters you can order a completely different design and feature set for your IDX. This way even if other Realtors in your marketplace have a REW IDX yours will still be completely unique. REW is the only major custom IDX provider that offers this service design process. Companies like Diverse Solutions, IDX Broker, Boomtown ROI and anyone else do not offer customizations to their IDX. If you go with the competition you will look like everyone else. Don't you want to stand out in your market?
Build custom integrations for your CRM and more! - ALL Real Estate Webmasters websites come with our CRM which is already AMAZING! It connects to the IDX and is fed an extremely detailed click stream and provides tons of information on your leads. But with REW you can do even more! Anything you can think of in terms of data, tools, analytics we can build it! All you need is the budget and imagination!
No pressure, no obligation
What Happens When You Book
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A 30-minute call
You tell us about your aspirations and objectives, and we listen.
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A review of your market
We take a look at your current site, your competition, and where the opportunities are.
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A plan and a price
We provide you with a cost breakdown of what we can do and your projected returns.
Common questions about REW Custom IDX
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“What exactly is custom IDX? ”
A custom IDX (or built-in MLS solution) is a system where we take raw MLS data and build a completely integrated search solution directly into your website. Because the search functionality is built into the site rather than just "plugged in," the IDX becomes "spiderable." This means search engines can crawl the individual property listings on your site and index them as their own pages, which helps drive organic traffic for both your listings and those of other Realtors.
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“What are the advantages of having custom IDX?”
A custom IDX offers three primary advantages: Seamless design, uniqueness, and custom integrations. We colour match to your website’s design, build custom integrations, and create an entirely new feature set for your IDX. This ensures your site stands out in your market rather than looking like every other agent's site.
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“What MLS boards are you an approved vendor for?”
You can find a complete list of all our boards here. If you do not see your board listed, contact us.
Common Questions
Real Estate Custom IDX, Answered
The questions agents and team leaders ask us most often before they book. If yours is not here, ask us directly.
“Why is "spiderability" important for my real estate website?”
When your IDX is spiderable, search engines like Google can crawl the property listings on your site as individual pages. This increases the amount of content on your site that can be indexed, significantly boosting your SEO and driving hundreds of additional leads every year.
“How does Real Estate Webmasters' custom IDX differ from competitor solutions?”
Most third-party IDX providers offer rigid, standardized widgets or frames that cannot be deeply customized. If you choose those providers, your IDX will look generic and often disconnected from your brand. Real Estate Webmasters is the only major provider that focuses on full custom design and integration, ensuring your IDX is an extension of your brand and optimized for your specific business needs.
Go deeper
- Agency Marketing for real estate websites.
- Custom AI Custom AI integrations on websites.
- Custom Websites Your website, exactly how you want it.
- Custom Development Coding and development for real estate.
- Custom Design Your vision brought to life.
- Custom IDX Custom MLS feed integration.
- Branding Bespoke branding for your business.
- Copywriting SEO-optimized content writing.
See what your market looks like when you are the one who ranks.
Thirty minutes on a call: your market, your competition, and what it would take to own the search in it.
- 22+ years in real estate
- 60,000+ custom projects
- 90% client retention