Real Estate PPC
Pay-Per-Click (PPC) Advertising For Realtors®
Search engine advertising on websites optimized for real estate lead generation. Attract the clients you want with a customized Google Ads campaign.
- Performance
- 100 out of 100
- Accessibility
- 100 out of 100
- Best practices
- 100 out of 100
- SEO
- 100 out of 100
Verifiable with a third-party tool on any client site below.
Trusted by teams and brokerages across North America
The problem
You want traffic to your website—and a campaign that works.
Paid advertising without experience can be like setting your money on fire. A great PPC Specialist can create a campaign that keeps cost per conversion low. But how do you know who is best for you?
We’re the answer
Real Estate Webmasters builds client trust alongside great campaigns.
Our PPC real estate campaigns are crafted for those ready to scale. Whether you're an agent, team leader, or brokerage, we focus on driving high-intent traffic that actually converts. We don't just manage ad spend, we build precision-targeted campaigns that turn clicks into clients. And our Visionaries, Attractors, and Optimizers are invested in growth.
What makes a great PPC campaign?
“It’s not just about the money or the ROI of, 'it costs this and I get this.' But you only have so much time. You want quality, you want experience, and you’re past the point of having to take every lead. It becomes about the quality, and we deliver that. ”
Morgan Carey
Founder & CEO, Real Estate Webmasters. Runs a producing real estate team on this platform.
Last updated August 18, 2026
The REW Proven Process: Bespoke Campaigns
Capture The Paid Traffic You're After
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Consult
We find out who you are — your market, your branding, your goals, and where you want to be.
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Develop
Our PPC Specialists create a brand new Google Ads campaign, ad groups, and landing pages.
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Manage
We keep track of your spend, your conversions, and performance—the report your metrics.
How REW works
Look. Rank. Convert.
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Look
An amazing brand
Design that matches the level you operate at — no custom project needed.
Award-winning designs
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Rank
Great SEO and AI rankings
Found on Google and inside AI answers from ChatGPT, Claude and Gemini.
100/100 across Google’s four PageSpeed categories
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Convert
Generate more leads
Listings in front of the visitor immediately, then straight to the agent.
Lead alerts by text, email and push in seconds
Step 1 — The Right Keywords
We Match Search Intent
Someone types in a certain keyword in a search engine. Your ad shows up right at the top.
Step 2 — Relevant Ads
They Land On The Right Page
Site visitors see just what they’re looking for: listings relevant to their search, presented in an easily-viewable format.
Step 3 — High-Performance Campaigns
The Inventory Is Right There
MLS listings sit directly on the landing page—no search to run—which is why these pages convert better. Those listings are findable by Google and AI in their own right.
Step 4 — Smart Layouts
It’s Easy To Get In Touch
Our page layouts deliver the exact listings from a potential lead’s keyword search, and make it easy for them to click, call, or sign up to contact you.
Step 5 —Keep Track Of Leads
Organization Is Key
The lead moves into the CRM and automated follow-up goes out by text or email, so nothing goes cold while the agent is at a showing.
Step 6 — Always Know Where You Stand
Reports Right In Your CRM
Monthly reports are tracked in the CRM, providing you with the data that you want via Smartlists: the number of conversions and leads, ROI, and more.
Optimizer
The fastest website and high-performance campaigns for the pinnacle of luxury.
Andre Perez, the founder of District Partners at Compass and curator of DCModernHomes.com, has been with Real Estate Webmasters throughout our many years and breakthrough technologies. We developed a high-performance PPC campaign in his specific market.
DC Modern Homes — DC Metro
- In real estate
- 22+Years
- Custom projects delivered
- 60,000+
- Hours of professional services
- 2Million+
- Client retention
- 90%
No pressure, no obligation
What Happens When You Book
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A 30-minute call
You tell us about your aspirations and objectives, and we listen.
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A review of your market
We take a look at your current site, your competition, and where the opportunities are.
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A plan and a price
We provide you with your projected returns based on your consultation.
Pricing
$500/minimum monthly spend
Where PPC monthly campaigns start. No hidden setup fees, and no “contact us for pricing.”
What moves the price
- Competition in your area
- Target keywords
- Optional SEO work
Common questions about REW PPC
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“How does PPC work?”
PPC (or “Pay-per-click” advertising) is paid search engine traffic. By running ads in Google Ads (or the platform of your choice—however REW uses Google Ads), your website is pushed to the top of the search results.
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“Is PPC for real estate different from other types of PPC?”
Yes. Real estate PPC campaigns differ from other types of ads due to the content. Our PPC Specialists are experienced professionals, trained to write and manage real estate PPC campaigns.
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“Should I do PPC or SEO?”
It is recommended that you do both, however this is an answer that depends on your business, your needs, and your budget. In order to achieve the greatest reach, both PPC and SEO should be employed—especially in an AI-forward world.
Common Questions
Real Estate PPC, Answered
The questions agents and team leaders ask us most often before they book. If yours is not here, ask us directly.
“Do you do PPC for agencies or agents outside of the USA and Canada?”
At this time, Real Estate Webmasters only manages PPC campaigns for those located in the USA and Canada.
“How much does PPC cost at Real Estate Webmasters?”
Our Pricing model can be found here. If you have questions, please get in touch with us and we can discuss your requirements.
“How do I view my PPC performance?”
Your PPC performance is tracked in the CRM. You can view your monthly reports in the backend within the Sources section.
"How has AI impacted PPC?"
As AI is relatively new, we’re still studying the impacts of AI, specifically AI Overview. Currently, sponsored results are still at the top of search engines, but we tailor our campaigns with this knowledge.
"Can I change my areas or my budget after my campaign has started?"
Yes. You can get in touch with your Account Manager to change the areas for your ads, or your monthly budget.
"What is a recommended monthly budget for PPC to see the biggest impact?"
Because PPC relies on search volume, this depends on a variety of factors, most significantly the areas that you serve. Get in touch with us, and we can provide you with recommendations.
Go deeper
- Websites Out-of-the-box websites for realtors.
- Leads Lead generation strategies for real estate.
- CRM CRM designed with agents in mind.
- SEO Organic lead generation strategies.
- PPC Paid traffic through campaigns.
- AEO/AI SEO AEO and SEO for AI search.
- Buyer Leads Lead generation for buyers.
- Seller Leads Lead generation for sellers.
See what your market looks like when you are the one who ranks.
Thirty minutes on a call: your market, your competition, and what it would take to own the search in it.
- 22+ years in real estate
- 60,000+ custom projects
- 90% client retention