The Real Value of Your PPC Leads Is in the ROI
Learn why ROI is the best metric for measuring your PPC's success and how REW CRM's Sources makes it easy to track!...
PPC Forums
Switching to ROI Focused PPC Reporting at REW
At the end of the month Real Estate Webmasters PPC department will be making a major change to how we report on pay per click.
This change will help agents (who are buying for themselves) and team leaders/brokers (who...
Omnichannel lead attribution for real estate marketing
My good friend Ken Pozek @Pozek - reached out to me today and asked me to point my brain towards conversion tracking for real estate marketers that use multiple lead sources.
In his case, for example, he does a lot of...
$1.5 M in GCI so far this year and over 1000% ROI on PPC? Webinar alert!
Hello all,
Coach AJ and I are going to be hosting a webinar on Wednesday, Nov 22nd at 9 AM PST
Here is the link to register (you’re not going to want to miss it)
What I’m going to be covering?
I’m going to be taking...
Update: ROI of SEO plus PPC in real estate (year 3)
As most of you know, a few years ago my wife @Carly got licensed in real estate.
A big part of this was based on her desire to join this amazing community of professionals and have a rewarding career adjacent to our...
Google Adwords Automated Rules for Real Estate PPC (2023 Edition)
This post is for Realtors® & marketers who are doing their own real estate PPC, are interested in learning more about doing pay-per-click using Adwords, or are current/potential real estate webmasters PPC customers.
For...
Using Broad Match For Real Estate Adwords - PPC for Realtors®
Here is a quick tip/guide on using broad match for Google Adwords for your Real Estate PPC.
First of all - it’s “critical” that you geo-target your broad match to just your local area. Otherwise, you are going to waste...
The True Value Of A Real Estate Keyword SEO VS PPC (detailed breakdown)
I talk a lot about the power of combining SEO and PPC together in terms of improving overall performance and brand recognition (the 2 billboard effect)
But there is another reason why we (even if we’re search engine...
Beware exact match close variant (watch your search terms)
If you’re doing your own PPC, you might think that you are safe if you use the “Exact Match” option in adwords. But actually, you could be losing a LOT of money…
Here’s an example: I’ve turned off anything but phrase...
Is it better to have $5 real estate leads or $50 leads?
I had an interesting conversation with a potential customer this week who also uses one of the other lead-gen systems.
I had told him: "Plan on $10-$20 cost per lead ($15 average) so that you have a realistic and...
Google Adwords Location Targeting... and exclusion for real estate campaigns
Are you using location targetting in your Google Adwords Campaigns for real estate leads?
If you’re not, you’re missing out on a huge opportunity to sculpt your lead profile to exactly who you want to reach.
There are...
Quality Score for real estate keywords - Real Estate PPC
One of the important tools available via Google Adwords is Quality Score.
This has evolved quite a bit over the years in terms of its use, but in to...day’s Google, it is no longer used at the time of Adwords auction to
Ad strength for Real Estate PPC - Google Adwords... Good or Excellent?
When you’re working on your AdWords accounts, one critical factor that too many Realtors® ignore is “Ad Strength” for responsive search ads.
It’s quite a critical factor when you’re trying to reduce your real estate...
How to avoid getting flagged for double serving (agent sub domains and PPC)
This afternoon I met with our Google rep and they have approved a solution for brokerages that want to advertise “agent sub domains” but not get flagged for abusing the ad network with multiple accounts in the same...
PPC Videos
Seamless Navigation with REW CRM's My Setup Modal Redesign - The redesigned "My Setup" modal allows you to easily navigate the different features in the REW CRM. Explore now how you can maximize the new design and layout!
Webinar: Advanced Pay Per Click: Part 2 - Morgan Carey and Michael Chapman builds on the PPC strategies discussed in Part 1. They explore data-driven optimization, budget allocation, and advanced bidding techniques to maximize ad performance.
Webinar: Advanced Pay Per Click: Part 1 - Real Estate Webmasters CEO, Morgan Carey, and Michael Chapman, shares advanced strategies in pay-per-click (PPC) advertising . They delve into effective techniques to optimize PPC campaigns for better performance and return on investment.
Case Study: Combining SEO & PPC For The Win - REW's CEO, Morgan Carey shares successful insights and statistics from a personal case study simply by leveraging the Renaissance platform alongside SEO and PPC marketing.
