Real Estate SEO

 

Increase Leads With Real Estate SEO

Real estate SEO is a phenomenal way to drive more traffic to your site, increase your leads and ultimately improve your website's ROI!

REW's strategy is to develop highly competitive websites, rich with unique content built specifically to target traffic. From the meta title to the last CTA on the page, we'll ensure every page we craft exceeds modern SEO standards and helps you stand apart from the crowd.

SEO Services For Realtors

Dedicated SEO

Get more leads to your site by working with our SEO experts on an ongoing basis. We'll handcraft a competitive strategy that will draw more traffic to your site and ultimately improve your lead generation. We tailor our SEO strategy for your specific site, then execute it with finesse.

Learn more about our SEO program below.

SEO Expert Audits

Get expert advice without the expert cost! One of our highly skilled SEO pros will personally evaluate your site, record their findings and put together a formal report that offers observations and SEO recommendations. We evaluate a total of 32 individual elements, from the following categories:

  • Traffic & Search Trends
  • Information Architecture
  • Content Evaluation
  • Backlinks
  • Social Media
  • Competitor Analysis
  • SEO Priorities & Goals

Our SEO Expert Audit is perfect for real estate agents and brokers who want to know the next steps to take towards search engine domination. You will walk away with the complete results of the real estate SEO audit in a report that clearly outlines the most important areas of improvement for your website.

 

FAQs About Real Estate SEO

What is real estate SEO?

Real estate SEO is a long-term strategy that helps a website show up in the organic search engine results when someone searches for relevant keywords, like "east austin real estate" or "home buying process". SEO relies on high quality content, as well as fine-tuned technical expertise, to effectively drive traffic to your website and generate more real estate leads. Our primary goal for all Real Estate Webmasters SEO clients is to see a gradual yet steady increase in SEO traffic and leads over the long term.

What kind of results can I expect?

As the inherent nature of SEO is unpredictable, it would be unethical to guarantee specific rankings, traffic or lead targets. However, we have seen extraordinary results from our real estate SEO program in the past and we'll do everything we can do to replicate those results for you!

What's the difference between SEO & PPC?

When people search for keywords on sites like Google, they are given two types of results: organic results, which appear naturally, and paid results. SEO focuses on acquiring those organic results, using content development and other methods to earn those unpaid spots. PPC, by contrast, is focused on those paid results and strives to get the best ad positioning for the lowest possible cost. You can learn more about PPC here.

Does my real estate website need SEO?

Probably! The primary goal of most real estate websites is lead generation and management. If you already have more leads than your business can handle, you might not need SEO right now. But if you want to generate more leads or have future growth plans for your business, SEO is an option you should seriously consider.

Can I do my own real estate SEO?

Yes, absolutely. The reason most real estate agents hire SEO experts is because they would rather focus on working leads than getting them! SEO is time-consuming and takes years to master, but it can be learned like most other skills.

Phases of Our SEO Program

Real Estate Webmasters' SEO strategies are tailored for each individual client, as we assess the competition and come up with a plan that will generate results. However, there are general phases that we see emerge in all our real estate SEO projects:

Phase 1: Site Setup & Organization

Phase 1 is all about laying the ground work. We ensure your site is fully functional and ready to go live, all the while developing a competitive SEO strategy that fits your unique circumstance. We'll consult with you to determine your goals, plan the site's architecture, perform keyword research, and set up traffic tracking. If you're replacing an existing site, we'll also transfer any high-quality content and implement 301 redirects.

Phase 2: Build A Solid Foundation

In Phase 2, we get to work on the site's foundation. We'll develop content that targets your priority markets, creating area pages, property type pages and blog posts that target a mix of short and longtail keywords. This high quality content development is critical and acts as the foundation for search engine optimization.

In addition to content building, we may also look for opportunities to improve the site by collaborating with our programming and design teams. Their support can amplify the content and improve user experience, ultimately increasing engagement and improving a site's positioning in the search engines.

Phase 3: Spread The Word

Once the foundation of the site is concrete, we begin looking at additional development opportunities for your site. Our content creation work will continue, as this is the cornerstone of SEO, but we'll also begin looking at off-site opportunities to increase traffic. Our focus will be on brand awareness, getting content in front of the right people, increasing traffic and attracting backlinks.

Phase 4: Maintain Momentum

To maintain momentum on your site's performance, we'll continue to flesh out the site with phenomenal content and blog posts, while simultaneously engaging users through social networking accounts. This continued activity will increase authority, which will lead to even more traffic and leads.


Learn More About SEO