Real Estate SEO

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SEO = Search Everywhere Optimization

Morgan Carey, founder of Carey Real Estate Group and Real Estate Webmasters talks SEO (Search Everywhere Optimization) as well as shares how one REW user landed $12 million dollars in just two sales from ChatGPT via search everywhere optimization.

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Hey everyone, Morgan Kerry here from the Kerry Real Estate Group. I am here with some of the monsters. We are testing out this new Osmo DJI 3 thingy. If I press the stick three times, boom, boom, boom.
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Turns around. And I should theoretically be able to hold this and show you some monsters. So, there's Mr. Winston. It's
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Mr. Milo. And Mr. Milo, of course, has a cat hiding behind him, which is pretty
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funny. And then we've got Captain Grassy Pants. Oh, came back over to me. That's funny. Captain Grassy Pants over here.
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Anyways, um we're here on the Carry Farm. I'm on Carly's trail and uh I just
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want to talk a little bit more about SEO, how that's changing. So, obviously,
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search engine optimization has a big has been a big part of the real estate web masters community for a long time, and that is changing. It's changing rapidly.
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And Google is not as center stage as it once was, but still important. But now the new SEO is search everywhere optimization. It's something that we
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covered in my class or my coaching session on Wednesday. And a lot of really great reception for that. A lot of follow-up questions. Um, you know,
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people are realizing that customers are starting to search everywhere, including Chad GBT, um, Gemini, Perplexity,
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Enthropic, Cloud, all the things. Wow.
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Hi guys. A very loud truck. He must be very proud. Anyways, um, so, uh, it's
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just crazy, guys. The the search landscape is changing and we need to change with it. We're building a lot of tools, including Nor, which is uh the
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new video tool. And that's why we have this this new piece of equipment to be able to take videos to talk about things that are going on in marketing. And then
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we take this content, we produce a transcript, we put it on YouTube, take that transcript, put it into the Nor tool, have it translated into search
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engine friendly content pages, blog posts, LinkedIn posts, Facebook posts,
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etc. Because the new SEO guys is search everywhere optimization. And so we need to make sure we're showing up
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everywhere. We need to make sure we are uh having citation everywhere. We need to have multiple formats, blogging, CMS
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pages, videos, photos, tables, all the things. And um I mean it's just crazy
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what's going on. Like Kim Blandon, who's one of our longtime real estate web masters customers,
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she mentioned she got two deals from Chat DPT. One of those deals was 10.5 million and one of those deals was 1.5 million. So $12 million in transactions
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from Chat GBT and they never searched her anywhere else. They didn't go look at her reviews. They didn't go look at
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other realtor. They just believe Chat GBT because that's now who they trust.
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And they trust Chat GBT to have done all that work for them to have checked the reviews, to check the social sites, to check everywhere, to check the citation.
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And it is absolutely crazy how fast uh people are transitioning away from Google and you know even if they are
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still using Google they don't trust Google right so they go to Google they find someone then they have to do all the other things right they have to um
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have to go check the reviews they're checking Reddit they're checking Zillow they're checking realtor.com they're checking realtor.ca CA if you're
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Canadian and um honestly the reason they love AI so much is because AI they
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believe that AI will do all of those things for them and AI will probably do a better job than they're doing for themselves. And so people will just go
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to Gemini, they'll go to Claude, they'll go to Chat GBT, you know, depending on uh what their favorite flavor is.
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Although Chad GBT is starting to get a little old hat now, which is crazy because I feel like it just came out.
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But anyways, guys, if we're caring about SEO for 2026,
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we need to know a few things from my talk, right? Number one, our platform has to be ready for AI. If we are on an
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old platform, we will not be able to use any of the new tools, and that will just mean we're being left behind. If you are
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not using AI in 2026, including the tools that you leverage to do your marketing, you will not win. You will
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just 100,000 gazillion% lose. So, make sure your platforms are up to date. Make sure they're mobile responsive. You
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know, obviously be on like a Renaissance or something like that. Um, you just have to be tech enabled. You have to be
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AI ready. Number two, your content needs to be everywhere. So, you need to have a strategy. You need to have tools like Nor tools. You could build them
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yourselves, by the way. You could use Claude code. You could, you know, go get yourself an anthropic API key. Go get
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yourself a an open AI key. Whatever your favorite flavor is. You could literally go do that. Connect your APIs, connect your Facebook, connect your follow-up
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boss, connect your website, connect your REW, CRM, it doesn't matter. And um but we're making it easy. We're really
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investing a lot in AI and in search everywhere optimization and so I wanted to make this little video cuz well I'm
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on the carry farm and I have to get my steps in of course and uh it is a beautiful night and um I just want to
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say like I'm excited again about search engine marketing or really just internet marketing in general. I love being a
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team leader. I love being in real estate. I love helping people and I love teaching and um I really think that 2026
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is going to be when new visionaries appear when new people take over the internet marketing game and I think it's wide open and I think that artificial
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intelligence/ AI whether it's SEO GEO you know AEO whatever you want to call
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it um you know it could be catio who cares right yes I know that was a
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terrible joke Um, man, I'm running out of breath and so I'm running out of jokes. Um, it's the way of the future
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and the landscape is clear. We have a great opportunity to be able to take advantage of this. The kind of opportunity that I think hasn't come
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along since, say, 2005 when Zillow made their first moves and it managed to become a billion dollar company. And so
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if you're in real estate, if you're a real estate brokerage, team leader, uh,
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make sure you stop by the Real Estate Web Masters community. We teach for free. Um, we love this stuff. We're building with AI every single day. That
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is a commitment at Real Estate Web Masters. 100% of our staff uses AI every single day and you should, too. And if
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you'd like to learn more, you want to learn more about Nor, you just want to have us do this for you, we're actually starting an agency specifically for AI
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and AI services. Um, or you just want to geek out. Let's grab base 44 and let's build something. I built a a chatbot
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yesterday in 2 hours and it was super fun and um not that difficult. Although the last mile is kind of tough. Still
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got to figure out the mobile responsive part, but I think we'll get there.
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Anyways, SEO, GEO, AEO, whatever EEO, we need to make sure we are everywhere. We need to make sure we are showing up
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where consumers want to find out about us, need to learn about us, and learn to trust us. And um
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I think we're I think we're on to something. So, I hope to see you out there.
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What is Real Estate SEO?

Real Estate SEO refers to the process of developing content strategies, optimizing technical aspects of a Realtors® website for speed and accessibility, and developing authority both on and off-site through E-E-A-T and trust signals such as mentions and backlinks.

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There’s a reason Real Estate Webmasters clients have dominated search engine results since 2004: REW offers the most SEO-friendly platform on the planet.

Why? Amazing user experience. Unlimited content. Blazing-fast load times. Spiderable IDX. Fully customizable. We check all the boxes. And although competition is fierce, no other real estate platform rewards you more for doing all the SEO things right.

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Showcase yourself as a leading authority with next-level content. Our team of Real Estate SEO experts will create: Home and company pages Community pages Lifestyle and property type pages Buyer, seller, and relocation guides Blog posts A winning SEO strategy starts with a strong foundation of unmissable content.

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SEO is about more than improving your website. It’s about growing your brand.

Our SEO specialists will think beyond your website, focusing on tactics that promote your brand across many platforms, including:

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Off-page SEO leans heavily on your network of local partnerships, so we’ll work hand-in-hand with your business to identify your biggest opportunities for brand awareness.

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Our SEO Guide

SEO isn’t about traffic. SEO isn't about rankings. When it comes to real estate, SEO is about doing all the things you should have been doing anyway: Creating amazing content. Providing an incredible experience. Building your brand. Traffic is only a side benefit.

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Check out the screen below (from my wife https://www.carlycarey.com’s Renaissance website)

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