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SEO 101

How to Handle Navigation: Mega Menus, Primary & Side Navigations

Melissa posted this

We're going to sum up a lot of research right now: the best navigation for your website is the one that makes the most sense. That's it. REW websites come with two default navigation options: a primary navigation and a side navigation. For many of our newest sites, the primary navigation takes the form of a mega menu. Our other sites tend to utilize a drop down menu for the primary navigation. Regardless of which option your site has, the same principles are going to apply: Primary Nav...

0 Comments - 1,924 Views

REW Backend 101

Facebook Page Plugin

REW Devon posted this

You can use the Facebook Plugin to promote your Facebook page on your website. It’s easy to add this plugin to your site as it only requires you add a couple blocks of code into a CMS snippet. Start by creating a CMS snippet by navigating to CMS > Manage Snippets > New CMS Snippet and copy/paste in this block of code: <div id="fb-root"></div> <script>(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementB...

0 Comments - 2,452 Views

SEO 101

The Most Important Metrics In SEO Success

Melissa posted this

When it comes to evaluating the success of an SEO campaign, there are three metrics that matter most: traffic, conversion rate, and leads. At the end of the day, it's these three metrics that determine how many people you can convert into clients. Leads Your leads are the number of visitors to the site who register, fill out a form or otherwise allow you to capture their contact information. For most real estate agents, the entire purpose of their website is to get more leads. You c...

0 Comments - 1,737 Views

SEO 101

Ground Zero: Launching a New Website with SEO

Melissa posted this

Launching a brand new website is exciting, but ensuring it's SEO-ready can often seem like a daunting task. To help you get started, we've provided a "ground zero" overview of how to plan your site and start building out content! Start Small: Choose Your Focus Communities When working with a brand new site, it's best to start small and expand realistically. Begin by identifying your primary target areas and choose five focus communities to start with. Set your IDX settings in the backe...

1 Comment - 1,797 Views

SEO 101

Information Architecture For SEO: Creating SEO-Friendly Sites

Melissa posted this

A well-planned, clear site architecture can offer numerous benefits for both users and search engines, which in turn can benefit your website in the long run. A strong information architecture should be the foundation from which you build out your website, and if you design your site right, your information architecture should never be in conflict with your SEO goals. Why A Clear Site Architecture Is Important The way a site is structured affects multiple aspects of your website: usabi...

0 Comments - 2,217 Views

PPC 301

3 Common PPC Problems & How to Fix Them

REW Anne posted this

This REW U post was inspired by you! With the feedback my team and I have received in mind, we’ve compiled some simple solutions to the challenges you've faced once your campaign is up and running. Problem 1 – My Leads Are All Junk This is one of the most common problems in ALL types of online advertising. While there's no way to ensure all of your leads will be qualified buyers looking to find a home today, you can increase the specificity of your ads to help target buyers...

0 Comments - 1,619 Views

SEO 101

Social Media Management Platforms To Save You Time: Buffer, Hootsuite & ...

Melissa posted this

Taking on social media can be a daunting task--and extremely time consuming, too. But thanks to a wide medley of syndication products, managing your social media is easier than ever! When time is money, this efficiency can equal significant savings. For that reason, we highly recommend investing in a social media management platform, freeing up your team's time for other important tasks! I've put together a quick run-down on three of the most popular social media management platforms to sa...

0 Comments - 2,336 Views


New Barbara Modules

REW Colin posted this

With our new Guaranteed Sold template for the Barbara sites we have added many new features. These features add a lot of personality to the site, as you are able to choose how they are being displayed. This tutorial is split into 2 different sections, as there are 2 major features that we have added with many smaller features. These 2 main features are the "Guaranteed Sold Page Template" and the "Radio Landing Page. With that being said, get ready for some knowledge! Quick Navigation Gua...

0 Comments - 2,287 Views

PPC 201

AdWords Keyword Match Types Explained

REW Anne posted this

In addition to the settings, the selection of keywords and match types can greatly influence a campaign's bottom line. For more conversions at lower costs, I recommend an audit of your keywords and match types. Read on for an overview of Google's 5 different match types, including what they mean, how they work, and when you should use them. Broad Match Broad Match is the broadest of all match types and has no special symbol, so often (and usually unfortunately) this is the match ty...

0 Comments - 1,935 Views

SEO 101

How To Choose A Domain Name

Melissa posted this

Choosing a domain for your site shouldn't be stressful, but it does require thoughtful planning. This easy guide will tell you how to choose a domain, and walk you through the details you should consider. Domain Authority How old is the domain? Generally speaking, the older a domain is, the more likely it is to have history. That history can be extremely valuable if the site naturally earned links over the course of its time, which in turn builds domain authority. For this reason, your o...

4 Comments - 2,103 Views