How To Choose A Domain Name

REW Melissa posted this - 1,910 Views

choose a domainChoosing a domain for your site shouldn't be stressful, but it does require thoughtful planning. This easy guide will tell you how to choose a domain, and walk you through the details you should consider.

Domain Authority

How old is the domain? Generally speaking, the older a domain is, the more likely it is to have history. That history can be extremely valuable if the site naturally earned links over the course of its time, which in turn builds domain authority. For this reason, your oldest active domain is usually your best choice.

Note: If you participated in link-building or other potentially spammy SEO tactics in the past, consult with an SEO expert before deciding on an existing domain.

Branding & Memorability

Your domain is your calling card, so choose something catchy and easy for users to remember. The domain you choose will essentially serve as your online address, and people are more likely to return if they know that address off by heart. Having great branding is especially important if you or your company are well recognized within the community (or plan to be)!


Shorter is better. A short domain, with only one or two words, is easier to remember and people are less likely to make spelling errors. A short domain will also look fantastic on business cards and other promotional materials.

How It Looks

Finally, you want to consider how your domain looks and whether it's easy to read. Watch out for joining words that end and start with the same letter, and other awkward letter combinations, because these can be confusing:


Make sure the domain you decide on is clear, allowing people to easily read what it says and avoid spelling mistakes.


"Keywords" is at the bottom of this list—that's intentional. It's too common for real estate agents to forget about all of the above in the quest for keyword integration. The end result is a domain like*, which is too long and difficult to remember.

You don't need a keyword to earn search engine visibility. Go to any search engine right now and try a few real estate searches; you'll notice that many domains use keywords, but also note how many don't. I can think of several successful, high authority REW sites off the top of my head that don't use real estate keywords in the domain:

If you can incorporate an area or keyword without compromising on branding, memorability, length and appearance, then go for it. But the reality is that most short, attractive and well-branded domain names that also include a real estate keyword have been taken. So forget keywords, and come up with an awesome domain name that's concise and well branded instead.

*The example is not a registered domain at the time of writing.


Posted In SEO 101


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donovan mitchell

thanks for sharing

REW Melissa

My pleasure, Donovan!

Brandon Patton

I am having a hard time deciding if it is better to have two URLS. I have 1 URL that is my business name and another URL that contains local relevant keywords Both URLS seem like they are pretty long and they both have the same page authority of 34. I am reading that trying to run multiple urls can cause both URLS to share page authority. Meaning that if you only have 1 url then your page authority on that single url will be higher then if you start adding multiple urls then your page authority is divided among s your urls? I have purchase SEO hours from Real Estate Webmasters on this subject but I trying to get started on this project and building backlinks so I wondering what site to point back to?

REW Hannah

Hi Brandon! That's a great question. Because both of your sites are already live, there are a few things that our SEO department is going to look into to help you with your choice. We'll want to make sure we're making data driven decisions, so until your project starts it will be difficult to say what to go with with any certainty. That being said, it's highly likely that choosing the branded domain would be more beneficial in the long run.

In the mean time, I suggest working on building strong, engaging content for both your sites. Publish your content on social media to start building a community, and when your project starts are team will help you choose a domain!

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