Real Estate SEO Keyword Tools Every Agent Should Know

Being visible on search results is an essential step towards success, and search engine optimization (SEO) makes sure your website shines. It all starts with finding the right keywords. With the help of SEO tools, you can figure out exactly what keywords your target audience uses and create content that ranks.

What are SEO Keyword Tools?

SEO keyword tools are platforms that help real estate agents discover, analyze, and organize the keywords people use when searching for homes, brokerages, or listings services online. 

They tell you about:

• Level of competition: How competitive it is to rank for a keyword.
• Related keywords: Different forms of the keyword and long-tail versions.
• Trends: How interest and usage shifts over time.
• Search Engine Results Page (SERP) insights: Who's ranking now, and why.

In real estate, keywords could be phrases like "homes for sale in [city]," "first-time homebuyer programs," or "best real estate agent near me."

The clicks, impressions, and position of the keyphrase 'vancouver island real estate.'

How To Pick Your SEO Keyword Tools

There is no room to speculate what keywords your audience is searching for in SEO. Keyword tools remove guesswork from your campaign by providing you with search volume, competition, click-through rate (CTR), and more. By having this information, you can determine the most appropriate terms to drive traffic and rank your website higher.

So, how do you know if a SEO keyword tool is good or not? Here are things to look out for:

• Comprehensive Keyword Data: It must provide you with up-to-date information regarding impressions of the keywords, the competition levels, the CTR, the cost estimates, and other information that will help you in your SEO keyword strategy.

• Local Filtering: Find a tool that has the ability to filter by individual cities or neighborhoods to enable you to target local searches that have less competition.

• Ease of Use: Choose a SEO keyword tool that has an easy-to-use interface that is simple to navigate even for those who are new to it. This will enable you to get the most out of the tool's features, providing you with more insight.

• Competitive Analysis: Select a good tool that will allow you to see what keywords your competitors are ranking for, helping you find opportunities and gaps in your own strategy.

The performance of top queries for the keyword 'cottage' on Google Search Console.

Free vs. Paid

If you're just starting out with SEO or have a limited budget, free tools like Google Keyword Planner and Google Search Console are good options. They provide real-time keyword and website data, which can be used to spark content ideas and get insights into user search behavior. Just because they're free doesn't mean they are not useful, in fact, quite the opposite. Free tools are more accessible to small businesses and they allow them to experiment without the financial commitment. Google, in particular, provides the tools mentioned above for free because they want businesses to make the most of them and provide a better search experience for Google users.

On the other hand, there are numerous paid tools online that also offer in-depth insights, filtering, and features for tracking and analysis. Most of them have free versions with limited functionality that can still be worth looking into. You can start with a free tool, test it out, and then upgrade once you’ve built your strategy and are ready to invest in more advanced features.

SEO Keyword Tools We Recommend

When it comes to choosing the best real estate SEO keyword tools for your business, there are many options to select from. Here is an overview of Google's highly used tools that will help you find keywords, track rankings, and optimize for search engines:

• Google Keyword Planner: This tool, a favorite of both beginners and experts, gives valuable insights into search volume, competition, and trends. Since it's integrated with Google Ads, users can simultaneously start their SEO campaigns and advertisements using this platform.

• Google Search Console: Another Google product, this tool allows agents to monitor how well their website is doing, detect what keywords they are already ranking on, and see what searches get traffic to their site. Plus, it also informs users of technical issues that may be negatively affecting their SEO.

• Google Trends: Users can monitor how interest in certain keywords goes up or down over time through Google Trends. It's useful for finding seasonal trends and comparing keyword popularity by region or topic.

• Google Features: Aside from Google Keyword Planner, Trends, and Search Console, Google also provides keyword information through its SERP. When you type in the search box, the autocomplete feature displays trending long-tail phrases. The "People Also Ask" box lists popular questions other people ask about a topic, which is great for discovering other keywords and user intent. Finally, "Related Searches" at the end of the page outline other keywords individuals search for, giving you further angles and keyword options to pursue.

Google's autocomplete feature and 'People also ask' section.

SEO tools may present different results due to the various processes, data sources, and algorithms they utilize. Using multiple or a mix of these tools can give you a holistic view of your website performance and can direct your strategy in the proper direction.

Once you’ve selected the keyword tools you want to use, it’s time to start your keyword research and incorporate your final terms in blog posts, landing pages, community pages, meta descriptions, hyperlinks, and in the site structure. Check out one of our blog posts for an in-depth exploration of how to do keyword research and pinpoint the best terms you should utilize.

Carly Carey Real Estate Team's community page and meta description optimized with keywords.

Leverage Our Resources

Do you want to find out more about SEO or get your sleeves rolled up with tools and techniques? We have a couple of great learning resource platforms to visit. The first one is the REW Forum, a place where real estate professionals share ideas, ask questions, and get advice from fellow experts. Another one is the Resources Page, a collection of informative blog posts, SEO articles, and REW CRM feature guides. For visual learners, the REW Academy offers training videos, webinar replays, and tutorials that you can watch anytime.

Bookmark these pages and take advantage of these resources! Plus, don't hesitate to contact our team of SEO experts for any questions you may have. 

The updated REW Academy search page and video player.

Explore the New REW Academy.

SEO Keyword Tools FAQ