We believe that effective communication is the cornerstone of a successful real estate business. That’s why we’re excited to spotlight REW Text—a REW CRM feature designed to enhance how agents connect with leads. With REW Text, agents can effortlessly send and receive texts and notifications, enabling swift responses and meaningful interactions. Experience seamless communication and unlock your potential with REW Text!
Utilize REW Text on mobile or desktop.
What is REW Text?
Powered by Twilio, REW Text is a powerful tool to streamline communication between agents and leads. Notifications and messages are sent from your Twilio number, which will be set up by REW staff.
Beyond sending texts, REW Text integrates seamlessly with REW CRM’s Action Plan feature, which allows you to automate texts as part of a lead's personalized follow-up process. Action Plans ensure that essential tasks like emails, calls, and text messages are consistently executed to nurture leads toward conversion.
REW Text is also essential for team transitions. If agents use a company-owned number, their communication history stays with the company even if they move on. This ensures that critical interactions are preserved and accessible through REW Text and their Twilio account.
Lastly, REW Text enables you and your team to receive instant text notifications about new lead-related activities in REW CRM, guaranteeing you're always up-to-date with important developments such as receiving new leads, inquiries, and form submissions.
Constantly stay in touch with leads by leveraging REW Text.
A Need For Change
We understand that in the real estate industry, timing is everything. Missing out on a lead or a potential opportunity can make a big difference, and we wanted to ensure agents can communicate efficiently with leads and receive prompt updates using REW CRM.
By facilitating quick communication, automating text messaging tasks, and receiving instant updates, agents have a higher chance of building relationships and converting leads. Overall. REW Text reflects our commitment to empowering agents with the tools they need to act swiftly, capture opportunities, and maintain a competitive edge.
Automate texting through REW CRM's Action Plans.
Utilize REW Text
Now that you’re familiar with the value of REW Text, it’s time to learn how to use this powerful feature. Here’s how to get started:
Text with REW Text
1. Speak with your Account Manager to set up your Twilio account.
2. Log in to REW CRM once your Twilio account is ready.
3. Navigate to the Leads page and select a lead to text.
4. Click the “Text” button (next to call) to send a text.
5. Alternatively, click on "Texts" in the communication totals to send a text, log texts, and view the text history.
It’s also important to set up notifications so you’re always in the loop. Both admins and agents can use REW Text for notifications, but please contact REW Support first to enable this feature. Once done, here’s a guide on how to set up text notifications on REW CRM:
REW Text Notifications
1. Log in to REW CRM.
2. Click "Preferences" in the top right corner of the menu.
3. Fill out the "Cell Phone" field with an agent's direct mobile number. Notifications will be sent to this number.
4. Click "Save."
5. Go to "Preferences (edit)" at the top and select the drop-down menu.
6. Click "Notifications."
7. Check the REW Text options.
8. Click "Save."
As an Admin, you can also enable these features for your agents by following these steps:
1. Log in to REW CRM.
2. Go to the "Agents" tab on the top menu bar.
3. Click on a specific agent profile.
4. Ensure the "Cell Phone" field is properly filled out with the correct mobile number.
5. Click the drop-down menu beside the "Agent (edit)" button at the top.
6. Select "Notifications."
7. Check the REW Text options.
8. Click "Save."
If you want to leverage text automations, create an Action Plan by:
Automate REW Text
1. Log in to REW CRM.
2. Go to “My Setup” at the bottom left corner of the screen.
3. Click “Action Plans.”
4. Click the “+” sign in the top right corner and fill out the required fields. Save your Action Plan.
5. Scroll down to the Tasks panel and click “New Task.”
6. Select “Text” and compose your message.
7. Under the Automated field, select “Yes” and confirm when the task will be due.
8. Click “Save.”
We encourage you to visit REW Academy’s Video Gallery to watch the full REW Text walkthrough video.
A video guide on how to set up and utilize REW Text.
Best Practices To Remember
Proper setup and management of REW Text can greatly enhance your team's responsiveness and communication. By following these best practices, you can ensure that all relevant parties are promptly informed and in the loop:
- Ensure accurate contact information: Verify that phone numbers are correct and up-to-date to avoid sending errors and missed notifications.
- Regularly update preferences: Periodically review and update your notification settings to reflect changes in your team or business processes.
- Keep texts simple and clear: Ensure that your message is easy to understand, with a direct and clear purpose. Avoid overloading the text with unnecessary details.
- Don’t spam: Only send relevant and timely messages to leads. Too many texts can overwhelm recipients, leading them to disengage or opt out.
- Use an appropriate tone: Maintain a professional yet friendly tone in your texts. Tailor your language to match the situation, ensuring you're respectful and courteous.
- Timing matters: Be mindful of when you're sending messages. Avoid late-night texts and respect the recipient's time zone to ensure better engagement.
- Personalize when possible: Use the lead’s name and any relevant details to make the communication feel more personalized and engaging.
- Monitor usage: Reach out to your Account Manager or Support staff to keep an eye on your Twilio usage and associated costs. This will help in managing your budget effectively.
- Train your team: Ensure that all team members are aware of how REW Text works and how to make the most out of it.
Benefits of Using Notification Updates
Leveraging REW Text offers many advantages that can significantly enhance your team's efficiency and responsiveness, which can result in higher conversion rates.
- Instant Communication: Agents receive updates in real-time, allowing them to respond to leads and inquiries without delay, ensuring faster engagement.
- Improved Lead Engagement: REW Text allows agents to reach leads quickly, improving the chances of making timely connections and keeping communication active.
- Automated Follow-Up: Action Plans enable you to automate texts, which ensures that key touchpoints like reminders and follow-ups are never missed, helping nurture leads more effectively.
- Retained Communication History: With REW Text, communication history remains with the company even after an agent leaves, which promotes seamless continuity of communication with leads.
- Lead Activity Alerts: Always stay updated with lead activities by receiving instant text notifications.
These benefits highlight the versatility and effectiveness of REW Text in improving communication, workflow, and lead conversion.
Regularly update REW Text notifications settings.
Share Your Insights
We encourage you to join the REW Forum to share your insights, suggestions, and feedback about REW Text. The forum is a space where you can connect with the Real Estate Webmasters community, including our staff, clients, and other industry professionals. It's a valuable resource for exchanging ideas and staying informed about the latest updates and developments.
For direct support, feel free to contact us here or chat with your Account Manager if you're a client. We can't wait to hear what you think!
REW Text FAQ
What is REW Text?
REW Text is a communication tool that allows agents to send and receive text messages directly through REW CRM, ensuring timely responses to leads.
How do I set up REW Text?
To set up REW Text, contact your Account Manager to establish your Twilio account and follow the setup instructions in REW CRM.
Can I automate text messages?
Yes, you can automate text messages by using the Action Plan feature in REW CRM, which allows for personalized follow-up messages to leads.