Your real estate website is one of your best tools to generate and convert leads, which is why it deserves proper attention. Adding custom features to your site will elevate it to the next level, but you have to be prepared for a big cost (still absolutely worth it though). What if we tell you this doesn’t always need to be the case? With our “Pennies on the Dollar” concept, you can get custom work done for just a fraction of the original price. Interested? Here’s how it works!
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Pennies on the Dollar Concept
The “Pennies on the Dollar" concept is simple. Once a custom feature is already designed and coded by our team, you can often copy it for pennies on the dollar and use it on your Real Estate Webmasters website. No need to invest many hours and hundreds of thousands of dollars to build it from scratch, giving you the same results for only a percentage of the original cost.
Carly Carey Real Estate Group's custom New Listings Carousel.
Usual Cost of Custom Work
A lot of work goes into custom work and many people (your Account Manager, Project Manager, Programmer, Designer, QA Analyst, and more) are involved to successfully implement the project. The cost doesn’t just cover the coding time, but also the times spent on meetings, requirement discussions, revisions, communications, and all the non-coding but essential work needed to build the custom feature. Even a feature that may sound simple could still require tens or even hundreds of hours to create. They are without a doubt, worth it, and capable of boosting your results, but you have to understand the time and cost involved especially if you’re inexperienced in this field.
But, as mentioned above, our ‘Pennies on the Dollar” makes custom work affordable by allowing you to copy our designs and codes. We’re happy to share them with you so custom work can be more accessible to agents with different budgets.
Protection from Competition
Here’s an important thing to take note of: we will not shop your competition. Only publicly available features and websites outside your market are covered in this concept. We honor our relationship with customers so our Account Managers will never discuss anything about our clients’ backend with another client.
Sample Custom Work
One example of a powerful custom feature that you can copy for pennies on the dollar is Carly Carey Real Estate Group’s Building Module (owned by Morgan Carey, and his wife, Carly Carey). This custom feature allows for buildings to have their own IDX search page, which gives visitors with this specific preference a better experience. Agents specializing in building sales will also love this module. It helps highlight their listings effectively and turn more visitors into leads.The Building Module took months to build, tens of thousands of dollars to finish, but now Real Estate Webmasters clients who are in a different market, can have this custom feature without paying the original full cost.
Carly Carey Real Estate Group's custom Building Module.
Start Your Custom Project
Our professional services team can build anything you can imagine, whether you want new frontend features and functionalities, custom branding and content, backend modifications, superior web performance, or third-party integrations. As long as it’s within your budget, our team can create it.
If you need a powerful custom website or want to add custom features to your Real Estate Webmasters site, don’t hesitate to contact us or your Account Manager.
Carly Carey Real Estate Group's custom contact form.
Custom Work Benefits
Competition is high in the real estate industry, and in order to stand out and give prospective leads the best user experience, you might want to consider doing custom work. Here are some of the huge benefits of having a custom website:
- Built for your unique needs: Having customized features means your website is specifically designed to support your business, goals, and customers, boosting your lead generation and conversion rates.
- Stand out from the crowd: Strengthen your branding, boost your presence, and differentiate yourself from your competitors with a custom website. Capture the attention of leads and encourage them to convert with a user-friendly and optimized custom website.
- Better user experience: Custom features, like the Building Module, make it easier for visitors to find what they are looking for, making their experience smooth and pleasant.
- Seamless third-party integrations: Custom work lets you connect your website to tools Zapier doesn’t support.
- Solves specific concerns: A custom website allows you to address challenges that out-of-the box solutions can’t. If you have specific workflows or processes that you want to fit into your platform, custom work is your best option.
Carly Carey Real Estate Group's custom Testimonial Slider.
Save More with 12 Days of Christmas
This Christmas is the best time to start your custom projects! With our 12 Days of Christmas Promotion, you can get up to a 40% discount on your design, programming, project management, and QA hours. Plus, you can get a chance to win a custom design package worth $20,000 by simply sending an inquiry and booking a demo (1 entry), purchasing a website (10x extries), and sharing your purchase on social media and tagging @realestatwebmasters on your posts (20x entries).
Pairing "Pennies on the Dollar" and our Christmas promo gives you the ultimate savings! Check out our 12 Days of Christmas Promotion for more details and explore our other deals on REW CRM, SEO, PPC, and more.
Join the REW Forum
Be part of the REW Forum and learn more about how custom work can help you. Feel free to ask questions and join discussions with our team and other real estate professionals to see what strategies they’re using. This is also the best place to hear about any promotion or new ways you can access the powerful tools in REW CRM.
Join the REW Forum today.
Support Christmas Angels
Christmas Angels is a program by Volunteer Nanaimo that helps families in Nanaimo, BC. Our team, along with other volunteers, shopped for presents on November 23rd, and now we’d love your help wrapping them. Comment “I’ll help” on our Facebook, Instagram, LinkedIn, or X posts to get more details on how you can volunteer. If you'd like to donate, please e-transfer to vnanaimo@gmail.com (Volunteer Nanaimo) and feel free to request a tax receipt.
We can’t wait to have you join us for gift wrapping day. Together, let’s make this Christmas a true season of giving!
Gift shopping and wrapping for the Christmas Angels program.
Pennies on the Dollar FAQ
How does "Pennies on the Dollar" make custom work more affordable?
Since the feature is already designed, coded, and tested, you’re only paying for the time it takes to copy and adapt it, not the hundreds of hours required to build it from scratch.
How long does it take to copy an existing custom feature?
Timelines vary, but copying an existing feature is usually much faster than a full custom build.
What if I’m not sure what custom features I need?
Your Account Manager can help you identify opportunities based on your goals, challenges, or team's workflow.