Posted by REW Marketing on Monday, March 31st, 2025 2:23pm.
The month of April brought some exciting updates to REW CRM! The highly anticipated Push Notifications are finally live, plus, we’ve also launched several powerful enhancements, including REW Dialer's Conversations mapping, new lead view fields, updates in Source View, and more. These releases make sure you’re always in the know and ready to take action. Let's dive in!

REW CRM's April product updates.
Push Notifications are instant alerts that pop up on mobile and desktop devices, keeping agents updated anywhere, in real time. These notifications ensure that important updates never go unnoticed, helping you respond faster and stay on top of key lead activity. These include new lead assignments, when a lead enters Shark Tank (a pool of unclaimed leads), and when new inquiries and form submissions are received.
As an Agent, follow these steps to enable Push Notifications on your REW CRM:
1. Log in to REW CRM’s backend.
2. Go to “Preferences” found in the top right menu option.

3. Click “Notifications” in the dropdown menu beside "Preferences [Edit]."

4. Check the Push Notification box for any of the key lead activities that apply to you.

5. Scroll down and click “Enable Notifications” under the Push Notifications section.

6. A pop-up will appear asking if you want to allow notifications from REW CRM. Click “Allow.”

7. Ensure your browser (we recommend Google Chrome for the best experience) and device settings allow notifications. Also, make sure:
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8. Once everything is set up, click “Send Test Notification” to confirm it’s working.

9. Click “Save” to apply the changes.
If you’re an Agent and don’t see the Shark Tank option for Push Notifications, please reach out to your REW CRM Admin. Admins should follow these steps to grant their agents Shark Tank permission:
1. Head to the Agent Profile.
2. Click “Permissions” in the dropdown menu beside "Agent Summary."

3. Scroll down to the Lead Privileges section.
4. Check the box for “Access Shark Tank Leads.”

5. Click “Save” to enable the setting.
If you want to enable Push Notifications on your Android device, simply do the steps above. Please note, however, that iPhone users must add REW CRM to their home screen to enable this feature. Here's how you can do it:
1. Log in to REW CRM in your iPhone's browser.
2. Click the Share button (on Google Chrome, the square with the upward arrow to the right of the URL bar).
3. Scroll down and select "Add to Home Screen".
4. On your iPhone home screen, locate the REW CRM icon.
5. Open it, log in to your account, and follow the above steps to enable Push Notifications.
That's all! When set up, you get instant notifications, and this keeps you connected and responsive to new inquiries and leads.
With the latest REW Dialer update, every call made through REW Dialer is automatically categorized based on its outcome. Here’s how calls are mapped:

A sample agent's REW Dialer call history.
If a result needs to be updated, you can manually edit it by doing the following:
1. Head to the Lead Details page.
2. Click "Calls" at the top left corner of the Lead Details page.

3. Locate the call that you want to update and select the "Edit" button.

4. In the pop-up, go to the "Outcome" field and select the correct call result.

5. Add any required notes to provide additional information.

6. Click "Save" to retain the changes.
While you can modify the outcome and insert notes, you cannot alter the initial call duration recorded by the dialer. However, you can delete calls if necessary.
REW Dialer is an add-on feature in REW CRM that enhances lead engagement by streamlining call tracking and follow-ups. If you don’t have it enabled yet, reach out to your Account Manager to learn more about how it can help your team improve response times and conversion rates!
Aside from Push Notifications and REW Dialer’s Conversations Mapping, we’ve also been working on several updates to make lead management and tracking even more efficient. Here are the latest updates now available in REW CRM:
1. New Fields for Leads - These fields are available to be displayed in the lead view:



2. New Lead View Filters - Two new filters have been added to lead view:

3. Agent-Controlled Unsubscribes - Agents now have the ability to unsubscribe leads from campaigns, saved searches, and text messaging directly from the Lead Details page.

4. Conversation Metrics in Agent Daily Goals - Conversations are now included in Agent Daily Goals, providing better insights into agent engagement and performance.

5. Source View Improvements - The timeline filter now uses the lead created date instead of the source assignment date for more accurate source tracking. Plus, the Source View stat cards now refresh every 15 minutes to keep data more up to date.
6. Clickable Deal Modal in Lead and Source Views - A clickable deal modal has been added to Lead and Source views, making it easier to track and analyze data without navigating away from the page.

These updates are designed to streamline workflows and provide even more valuable insights into lead management. Log in to REW CRM today to explore these new features!
Here are the best practices for leveraging all of the April updates in REW CRM:
By following these best practices, you can maximize the value of REW CRM’s new features and keep your processes running smoothly.

Instantly respond to inquiries and assignments with Push Notifications.
The April product updates enhance how you manage leads, track performance, and stay on top of critical activities. By taking advantage of these new tools, you can benefit from:
To help you get the most out of the April product updates, be sure to visit the Resources page and explore REW Academy. The Resources page is your go-to destination for detailed articles and tutorials on the latest features, and REW Academy offers on-demand courses and webinars to dive deeper into the updates. By utilizing these resources, you can master REW CRM’s current and new features.

Visit the Resources page for detailed product guides.
The REW Forum is a platform that allows you to connect with other users, share experiences, and discuss the latest updates and features in REW CRM. Regardless if you're exploring new functionalities like Push Notifications, or seeking advice on best practices, the Forum offers a space to engage with fellow users and exchange insights. By joining, you'll be able to participate in valuable conversations that can help you boost your results.

The REW Forum's homepage.
Push Notifications are real-time alerts that notify agents of key updates like new lead assignments, form submissions, and when a lead enters Shark Tank. These notifications appear on both mobile and desktop devices.
REW Dialer now automatically categorizes each call based on its outcome: conversation, attempt, voicemail, or wrong number. You can also manually edit call outcomes directly in the Lead Details page to keep your call records accurate.
Our April updates enhance your REW CRM experience by improving responsiveness and streamlining lead management. With features like Push Notifications, REW Dialer Conversations mapping, and new lead view filters, you can stay easily connected with leads and organize your data.