#2: SEO.… but more specifically content development (technical comes later) do content first!
More specifically creation of content pillars…
If you have not read our SEO Audits thread, it is a must-read as it provides some really great insights into DIY SEO. (I put a lot of work into that thread, so if you benefit from it, I’d love a 5-star review on Google and G2)… pretty please 
But here’s the thing - while that thread will literally teach you everything you need to know to be truly successful with SEO, the reality is there are 2 things that will impact your ability to have the “best” SEO possible.
#1: Time… it takes a LOT of time to do SEO properly. Not just the “doing of the SEO” but the literally hundreds of hours it takes to learn to get really good at it.
#2: Being really good at it. If you’re not experienced the changes your SEO will be perfect on your first try is very low. These concepts are easy for experts to write about, but in reality (in practice) doing great SEO, creating content pillars, linking things together, understanding how to not cannibalize keywords, canonical tagging, choosing the perfect anchor text, dynamic linking
All that stuff is complicated.
So if you don’t have a budget for SEO, then do DIY for sure! That will likely improve your SEO by at least 50%. But recognize, eventually to get the other 50% (the truly dialed-in SEO) you need to hire a professional.
Budget: We recommend a minimum 10-20 hour per month, or if you just want a jump start “at least” have us do a proper pillar for you so that you can see how they are created and you can copy our model. Generally it’s 2-3 hours per page for a high quality, well SEO’d main or sub pillar page. A bit less for blog posts (1-2 hours).
Either way, get those content pillars going!!
