2023 list of customizations to consider for your real estate website for SEO and conversion

#4: Technical SEO - this is to be done “after” on page / content based SEO (for good reason, technical SEO only benefits you if you have amazing content).

I created a while thread on this a while back with suggested optimizations for your Renaissance website, but let’s list out a few here that I really think you should do.

#1: Dynamic linking of related CMS pages from listings pages. This is a concept where our programmers set up your IDX to “listen” for related pages in the CMS based on filename and other factors and then create dynamic links using the anchor text you dictate in the link name to link back to your pillar pages and sub-pages. 3-5 hours of programming / testing including any required SEO input

#2: Dynamic linking for blogs: Not only can you dynamically link your blogs from your listings pages, but if you really want to get fancy, you can tie it all together via the tagging system, and have your blogs link to each other when related as well as create snippets for related blog posts within content / CMS pages as well. 3-5 hours of programming/testing including any required SEO input

You can get much cooler on the design side (if you have more budget) as I did here at REW (check it out) though I was talking to a client about this the other day, and I forgot I turned off commenting, so they all have 0 comments (haha) so I need to remind @AmyPye to remove that part (the comments part) from that deck. Don’t want a bunch of decks showing 0 comments.

#3: Related properties (visual form AND HTML text link form) - we want our properties linking to each other (strengthening their internal PR as well as ensuring maximum spider ability) 3-5 hours of programming/testing including any required SEO input

#4: Breadcrumbs (including Schema Markup) for your IDX details pages.

A simple yes powerful augmentation to the details page - 2-3 hours.

#5: FAQs - a nice design, but ALSO implementation of the new CMS mod I made for our new global MLS site. I’ll be making a tool for folks who use this hack to generate both your HTML output and your Schema markup (@Aayaam let’s prioritize this) but you’ll also need the hack to make sure you can put the scheme before the tag and also the HTML styles to make it look nice (like to does on https://www.carlycarey.com :slight_smile: (@Emma Carly needs to the new Schema hack as well as she only has the onpage FAQ - let’s discuss on Monday)

Estimate? 5 hours including design time, CMS hack, initial image selection, sample FAQ’s, testing schema and communciations etc

Note - @JustinHavre has been pinging me about ChatGPT lately, and while I do NOT recommend you use AI to generate your content (Google has confirmed it is a violation of their TOS) what it you “can” use it for is to suggest some great FAQ’s for you.

Then just answer them in your own words since you are the local expert anyways: :slight_smile:

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