Finally (on page) let’s look at what we’ve done to get even more listings found by Google.
This is similar to the “properties for sale similar to” above, however that one is all about the visual CTA’s, but we can’t have a million of them or it would impact page speed/performance. So if they go past even that and they want more properties, you can list more as we have here.
These are dynamically generated based on what a consumer might most want to see next (based on community, price point etc)
On this page (might as well put our SEO thinking cap on again since we’re here) there are a few opportunities I can think of right off the top of my head.
First: Similar to above, we’ve missed an opportunity to include a keyword phrase in a logical place
Next: This is a new idea, which will be especially helpful (no pun intended) post-Google helpful update is including a lightweight description of each property (say the first 100 characters of each) along with each link.
Why does this help SEO?
One of the biggest issues with IDX pages is they are all basically the same (in Google’s eyes) there are hundreds (or thousands) of IDX sites, and Google needs to decide which to rank (which are superior) and one of the ways they do this is to establish which sites/pages add the most value.
If you were to help consumers navigate to their most logical next choices, and provide a much better preview of what they might encounter if they click through, not only do you get a better customer experience (which is what we all want, including Google) but it will also show Google that your page is NOT the same as everyone else’s, you offer a unique feature & user benefit. You offer MORE value!
