Ok now let’s start on the specifics - I mentioned how important content is for SEO, and so we’ll start there. We’ll use Kristina’s site since she volunteered 
First: a lot of folks start their SEO (or worse end their SEO) at their home page.
In general, the homepage is actually not where we focus our SEO at all. Instead, where all the true gold lays is in the hyper specific community pages and supporting content.
We’ll be looking at the content pillar strategy (video from Academy at that link, graphic below)
What you will see here is an advanced REW content pillar. The listings part falls under “technical” SEO, so let’s put that aside for a minute, but the main premise of the content pillar is that you have one main topic, and then a bunch of supporting content linking to that content (blog posts, sub pages etc)
The content needs to be relevant to main page, but also should be unique in it’s keyword focus (not cannibalizing the main page)
So let’s look at Kristina’s site: I’ll grab https://www.homesalesofbatonrouge.com/west-baton-rouge-real-estate.php
2: Questions: #1, is she utilizing the Pillar Strategy and #2: how well is this page SEO’d
Let’s start with the content pillar: What I would hope to find is several blog posts related to West Baton Rouge Real Estate, as well as several “sub page” related to West Baton Rouge real estate.
I do not find the existence of either
And so here is the question (and yes it’s rhetorical) - do you think Google with determine that you are an expert in West Baton Rouge, if you have only ever published a single piece of content on the subject?
The answer is no: Clearly, you are not an expert (in Google’s eyes) on the subject if you have only ever produced a single page.
Recommendation: Watch the video Then add sub pages and start blogging about your most important areas. (Don’t forget in all sub pages and blog posts to link back using strong anchor text to your main Baton Rouge page.
Next, let’s look at the on-page SEO itself:
What is this page optimizing for? Is it done well?
We’ll start with the page title (in the header): Note, the page title is the single most important on-page element and it determines the topic of the page.
Why is the title so important? Because it’s what Google uses as the clickable link in the search results
Kristina’s title is “West Baton Rouge Real Estate” - A simple title that clearly defines the subject of the page. (pro tip, you have room to improve your click-through rate by making your title more interesting, like "West Baton Rouge Real Estate in 2023. Where are we headed?
Ok, so let’s check her next most important element: The h1 tag.
It’s " WEST BATON ROUGE PARISH HOMES FOR SALE"
This is our first opportunity: The problem here is that because she only has 1 page of content, she is trying to go for 2 very competitive keywords on just one page. “Generally” that won’t work. Homes for sale is very competitive and deserves it’s own page (a sub page of real estate)
If it was me, and I really wanted to rank for “real estate” (which is massively competitive and honestly not where she should start) then my H1 Tag would say “West Baton Rouge Real Estate” (matching my title)
Let’s continue on the page, shall we?
The first block of text (keep in mind the topic is west baton rouge real estate) does have West Baton Rouge… but it is completely silent on the topic of real estate. (screenshot below)
This is a missed opportunity.
But don’t get me wrong - I do NOT want your content reading “my keyword is the best keyword of all the keywords”. Think of a “sprinkle” (a pinch) of your phrase (and synonyms) throughout. This site is a bit light on real estate.
On the flip side, great job on the H2 tag!
Note that it is a variation of the word, she’s worked in “Parish” and “Stats” (a good way to mix it up… not every heading should read exactly the same)
There is one more heading (properly optimized) and then some listings (always a good idea for conversion) and then… that’s it!
There is no more unique content on this page.
And in fact, since listings are duplicated in many places on the web… This block of content is the only really unique content on this page: (I am assuming it’s unique, I didn’t check)
So we’re back to asking ourselves. Have we done enough (content-wise) to ensure that compared to ALL the other sites out there related to West Baton Rouge, we are clearly, truly and unequivocally the authority on the subject?
Obviously, that is not the case. So before moving onto anything else - some pillars need to be chosen and truly focused on (quality of content) and then she can move onto building links to that content.
Protip: Content comes before links, since if your content is not uber high quality, why would anyone want to link to it?