Great point about Google Keyword Planner! It’s definitely a classic tool that still has a place in today’s workflows. One thing I’ve found really helpful is using this tool for identifying regional variations in phrasing that you can use to make content even more hyper local. For example, when targeting real estate keywords, “condo” vs. “apartment” vs “flat” (not often used in North America), they can vary a lot depending on geography. By combining that insight with Morgan’s method of studying top-ranking pages and AI summaries, you can create even tighter, location-optimized content. Thanks for bringing this up! It’s always a great reminder.