What exactly IS ChatGPT and how can we use it for real estate marketing?

Everyone is talking about ChatGPT. But what it is?

Instead of writing my own description, I thought I’d show you an example:

I went to Chat GPT and posted this prompt:

And here is what it said.

"ChatGPT is a large language model developed by OpenAI that utilizes deep learning techniques to generate human-like text. It can be used for a variety of tasks, including content generation, email writing, and even marketing.

For example, in marketing, ChatGPT can be used to generate product descriptions, ad copy, and even entire landing pages. In email writing, it can assist with crafting personalized email responses at scale. In content generation, it can be used to create articles, blog posts, and social media content.

One of the key advantages of ChatGPT is its ability to understand context and generate text that is coherent and consistent with the input provided. This makes it a valuable tool for businesses looking to automate certain writing tasks and improve efficiency.

However, it’s worth noting that ChatGPT, like other language generation models, can be dangerous if not used responsibly, as it can generate text that is offensive or biased. It’s important to always review the output generated by the model and ensure that it aligns with your company’s values and messaging."

Amazing right? There is even a misspelling in there, but this advanced AI application can easily deal with prompts, understand the context of questions, and take instructions…It’s just crazy good!

Are you using ChatGPT in your business yet? Let us know how below!

I have been using Jasper.AI. I LOVE it!
I have used it for website pages, blog posts, meta descriptions…

I am obsessed!

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To give some extra background on what makes ChatGPT so special:

First, the basic idea behind how it works has been around for a while. It’s essentially the same kind of mechanism as predictive text.

So if I were to write “It is _____ today, let’s go to the beach”, you can tell that there’s a higher probability that “sunny” goes in the gap rather than “cold”. Train a computer on enough examples of human writing and speech, and it gets pretty good at making those guesses too. Eventually it can make up longer chains of words and sentences all on its own.

What sets ChatGPT apart are 2 things:

  • A new transformer. This is the method of converting human language into machine language and back. From my understanding, OpenAI found a way to do this very quickly, allowing them to train ChatGPT on more data and produce results quicker.
  • Quality control. ChatGPT’s developers added another layer of training, getting ChatGPT to spit out numerous answers and then asking human evaluators to rate the outcomes (based on criteria like correctness or toxicity). ChatGPT then adjusted and learned to produce more answers that people tended to like or rate highly.

ChatGPT’s current state is part of the training process and, if you’ve been using it for a few months, you can see that it’s no longer making some of its old mistakes.

Many of the articles from just last year highlighting ChatGPT’s deficiencies and errors are already obsolete.


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Hi Kristina,

I’d be interested in reading one of the blogs you used Jasper.AI to write.

Do you have one you’d be willing to share?

Yes, ChatGPT is an advanced AI language model that can be utilized for a range of tasks, including real estate marketing. It can assist in generating product descriptions, ad copy, and even entire landing pages. With its ability to understand context and generate coherent text, it can improve efficiency and automate certain writing tasks. However, it’s important to use ChatGPT responsibly and ensure that its output aligns with your company’s values and messaging.