We all know speed to lead is important, has anyone tried scheduling their ads to run only during business hours, and as such - have you seen an improvement in the ratio of leads generated to conversations?
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Yes, I do this with our PPC leads - I start an hour before the first agents are in, and shut them down around 6PM
It makes perfect sense - even if the leads were more expensive during āprime timeā - as long as there is enough volume during those timeframes, why not get leads when you can actually call them?
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