I had a thought as I was watching AJ’s recent training for our agents where he was talking about leveraging vendors to offset PPC costs.
Could we (should we) not add a field for offset?
Example
When we’re adding a budget in a timeframe to a specific source, wouldn’t it be cool to have another field that said “Spend offset” or “partner contribution” or something - whatever was put in there would be subtracted from the spend in certain calculations so you could report: CPL on spend, CPL after partner contribution etc.
You could also then start calculating things like your partners CPL as well with future reporting.
What are your thoughts?