Adding budget offset in REW CRM source for lenders and other contributors

I had a thought as I was watching AJ’s recent training for our agents where he was talking about leveraging vendors to offset PPC costs.

Could we (should we) not add a field for offset?


When we’re adding a budget in a timeframe to a specific source, wouldn’t it be cool to have another field that said “Spend offset” or “partner contribution” or something - whatever was put in there would be subtracted from the spend in certain calculations so you could report: CPL on spend, CPL after partner contribution etc.

You could also then start calculating things like your partners CPL as well with future reporting.

What are your thoughts?

Good concept. Partner contribution is more intuitive.