In 2026, many companies are adopting (or already have adopted!) AI and are integrating these tools into their platforms. Because of this, a lot of businesses are wondering whether SEO is now irrelevant or an unnecessary expense. These are fair questions—and SEO that optimizes for these new AI platforms is an emerging and highly-relevant strategy.
Ambitious businesses are already on the pulse of AI, and those who do not incorporate these new strategies might be left behind. This is also why SEO is evolving from “Search Engine Optimization” to “Search Everywhere Optimization.” It is now focused on a wider reach, targeting a number of AI tools and platforms alongside more traditional search methods.
To put it simply, SEO is still incredibly relevant—possibly even more than ever before because of these emerging technologies. Explore more about how SEO is adapting to an AI-forward world in our newest blog post.